"The growth of audio content has been on a constant upward trajectory for the past few years, with the latest push coming from social audio. Slowly but surely, the medium has become an essential element of the media mix for publishers, advertisers, and listeners alike. Audio is the evolution and future of content. Don’t believe
Most brands today focus on visual branding without questioning their spending on visuals. But so far, the sound has been mostly neglected. Until now. Online music streaming services, podcast platforms, or even smartphones have made listening to the activity people do more of, and voice-activated assistants are taking that trend to commerce and actual sales.