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sound

Hearing and feeling

Written by Paul Smith, SVP of Commercial, AdTonos This past Halloween, we explored the importance of audio when it comes to inspiring dread and, specifically, how horror films use sound to create an atmosphere of fear, tension, and apprehension. Sound has the power to make us feel: if we consider the range of audio media available to

By |2023-01-05T12:00:40+00:00December 12th, 2022|From the market, News|Comments Off on Hearing and feeling

Sonic who? The identity behind the sound

Written by Paul Smith, SVP of Commercial, AdTonos If the term “sonic branding” sounds new to you, the practice behind it definitely won’t. Many of the world’s biggest brands have their own sonic identity, from McDonalds to Netflix, and if you’re Mastercard, you’ve got a whole catalogue and album under your name. It’s the jingle, the quip,

By |2023-01-05T12:01:09+00:00August 16th, 2022|From the market, News|Comments Off on Sonic who? The identity behind the sound
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