Written by Paul Smith, SVP of Commercial, AdTonos This past Halloween, we explored the importance of audio when it comes to inspiring dread and, specifically, how horror films use sound to create an atmosphere of fear, tension, and apprehension. Sound has the power to make us feel: if we consider the range of audio media available to
Written by Paul Smith, SVP of Commercial, AdTonos If the term “sonic branding” sounds new to you, the practice behind it definitely won’t. Many of the world’s biggest brands have their own sonic identity, from McDonalds to Netflix, and if you’re Mastercard, you’ve got a whole catalogue and album under your name. It’s the jingle, the quip,
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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