Sales of voice-activated smart speakers have soared over the past three years with one in six American adults, the equivalent to 39 million people, now owning the tech, according to a fresh study. Learn more: US smart speaker adoption rates soar, leapfrogging both phones and tablets | The Drum
Radio is enjoying a revival, as technological advances drive its evolution as an innovative and progressive ad medium, Flora Williams, account director at Amplifi. Radio has been a staple medium for years for many clients. Its emotional connection, competitive ROI, pinpoint regionality, cost-efficient alignment with talent and multiplier effect with other media has ensured its
Reuters Institute & University of Oxford report: Half of connected speakers users use it to get recent news
A recent study by Reuters Institute conducted with cooperation by the University of Oxford shows that half of connected speakers users such as Amazon Echo or Google Home use it to play the latest news. As the authors say: "these devices become more widely available, they could disrupt both the smartphone and the radio itself.