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The Campaign: How radio’s revival will continue in 2018

Radio is enjoying a revival, as technological advances drive its evolution as an innovative and progressive ad medium, Flora Williams, account director at Amplifi. Radio has been a staple medium for years for many clients. Its emotional connection, competitive ROI, pinpoint regionality, cost-efficient alignment with talent and multiplier effect with other media has ensured its

By |2021-10-11T08:49:32+01:00January 16th, 2018|From the market, News|0 Comments

Reuters Institute & University of Oxford report: Half of connected speakers users use it to get recent news

A recent study by Reuters Institute conducted with cooperation by the University of Oxford shows that half of connected speakers users such as Amazon Echo or Google Home use it to play the latest news. As the authors say: "these devices become more widely available, they could disrupt both the smartphone and the radio itself.

By |2021-10-11T08:50:53+01:00January 11th, 2018|From the market, News|0 Comments
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