A recent study by Reuters Institute conducted with cooperation by the University of Oxford shows that half of connected speakers users such as Amazon Echo or Google Home use it to play the latest news. As the authors say: “these devices become more widely available, they could disrupt both the smartphone and the radio itself. They also help establish Amazon’s role as the fourth major platform player in the news market”. This is a very strong sign for radio stations to plan their future developments in line with new voice-activated devices rising share.
The report in full can be downloaded here.[:]