The latest data shows that today, one-third of Americans own a smart speaker – an amount that has tripled over the past two years. This opens up huge opportunities for marketers and companies who want to invest in voice-activated advertising. Voice-activated advertising has been one of the hottest trends marketers talk about online and at
Research shows listening is now the second most popular online activity among US adults, beating social media browsing, and preceded only by video. This leads to more media investment, with programmatic audio buying a growing part of the overall picture. Because digital audio is a naturally mobile channel – much more so than video, let
The use of voice assistants in the US is thought to be reaching its critical mass, as projected by the research firm eMarketer. This means that the growth might slow down – but it’s nowhere near stopping. According to research, the most used device for voice assistants are still smartphones. eMarketer anticipated that 97.9 million
Rajar – the official body measuring radio audiences in the UK – published the results for the second quarter of 2019. Their research shows that digital radio listening is up to 56% of the adult population in the UK. 89% of them tune into a radio station every week, amounting to 1.015bn listening hours. The
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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