Rajar – the official body measuring radio audiences in the UK – published the results for the second quarter of 2019. Their research shows that digital radio listening is up to 56% of the adult population in the UK. 89% of them tune into a radio station every week, amounting to 1.015bn listening hours.

The research results include a promising outlook for commercial radio and advertisers taking advantage of digital audio opportunities including programmatic audio ads and smart speakers that are now present in 26% of all UK homes. The article discusses the four main attributes of this medium for marketers, which are:

  • targeting, 
  • ROI, 
  • triggering a positive emotional response, 
  • building brand salience.

To see detailed results of the Rajar research and commentary from industry experts, read the full article