The entry of new advertising channels such as Digital Out Of Home (DOOH), podcast and audio programmatic advertising, voice-activated ads, smart devices, and AR/VR not only gives marketers more choices but also provides a more engaging, personalized experience for consumers. Technologies such as artificial intelligence (AI), machine learning (ML) and 5G are going to make
13% of radio listening is now on connected devices. In terms of reach, 36 million adults or almost two-thirds of the population aged 15+ are now tuning in to radio via a digitally-enabled platform (DAB, DTV, Online or App) each week. Radio Joint Audience Research (Rajar), charged with measuring UK radio audiences, releases a quarterly
Radio Net Media Ltd. is running a project called "AdTonos" based on the Support Agreement concluded on November 4, 2019, with Tech-Impact Fund Sp. Z o.o. headquartered in Krakow, Tech-Impact Fund Limited Liability Company ASI sp.k. headquartered in Krakow and the National Center for Research and Development is headquartered in Warsaw. The project is co-financed
"As brands continue to find ways to cut through the clutter to reach customers, some are finding new avenues in audio engagement. Experimentation in sonic logos, branded podcasts, audio augmented reality, and innovation in audio advertising and content are challenging brands to define what they sound like" – we can find out from the annual
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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Company Details
71-75 Shelton Street, WC2H 9JQ, London
VAT: GB 292 5408 88 CN: 10483422
adtonos.com
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