13% of radio listening is now on connected devices. In terms of reach, 36 million adults or almost two-thirds of the population aged 15+ are now tuning in to radio via a digitally-enabled platform (DAB, DTV, Online or App) each week.
Radio Joint Audience Research (Rajar), charged with measuring UK radio audiences, releases a quarterly report outlining the state of the industry. Find out more information about radio audience in the UK available on the infographic “RAJAR DATA RELEASE, QUARTER 3, 2019”.
Source: RAJAR/Ipsos MORI/RSMB