“As brands continue to find ways to cut through the clutter to reach customers, some are finding new avenues in audio engagement. Experimentation in sonic logos, branded podcasts, audio augmented reality, and innovation in audio advertising and content are challenging brands to define what they sound like” – we can find out from the annual “Now, New, Next” report, which details 10 trends for retailers to watch in 2020 and beyond, released by Alliance Data Card Services in conjunction with Analytics and Insights Institute.
Among the report’s key findings are the growing number of mobile apps serving as brand hubs, direct-to-consumer brands leveraging a brick-and-mortar presence in order to achieve scale, and brands crafting an audio identity by using sound-based tactics to reach customers in new ways.
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