The first quarter of 2025 marked a major milestone for the audio industry in the U.S. Americans are now spending nearly four hours a day with audio content. According to Edison Research’s Share of Ear® and Nielsen data, daily audio consumption hit an average of 3 hours and 54 minutes, spanning radio, podcasts, streaming music, and satellite radio. It’s a clear
We’re excited to share that AdTonos has been featured in ExchangeWire’s latest article, highlighting our groundbreaking partnership with NumberEight. This collaboration marks a significant advancement in digital audio advertising, introducing ID-less, privacy-compliant targeting solutions for podcasts and mobile audio. By combining AdTonos' extensive ad-serving technology with NumberEight's innovative audience solutions, advertisers can now execute highly
In a groundbreaking move for digital audio advertising, AdTonos has joined forces with NumberEight to revolutionise targeted advertising in podcasts and mobile audio. This partnership combines NumberEight's ID-less data tech with AdTonos' global audio reach to deliver engaging, privacy-safe campaigns across today's fragmented media landscape. Solving Today's Audio Advertising Challenges The audio advertising industry has
In a significant step forward for digital audio advertising, AdTonos and NumberEight are thrilled to announce a new partnership that redefines targeted advertising in podcasts and mobile audio. This collaboration marries AdTonos' unparalleled ad-serving technology, connecting ad buyers with audiences across all devices, with NumberEight's state-of-the-art ID-less audience solutions. The partnership enables advertisers to execute
Audio in 2025: Evolving Habits in a World of Infinite Choice As audio content becomes more diverse and accessible than ever, listeners' expectations are shifting. From once being limited to live radio and physical media like vinyl or CDs, today’s audiences enjoy an endless stream of personalised playlists, niche podcasts, and curated radio across multiple
In a world where consumer attention is fragmented across devices, channels, and platforms, local advertisers need effective and efficient solutions. Enter digital audio—a medium that’s no longer just the domain of national brands and global campaigns. For local businesses looking to build brand awareness, drive footfall, or grow online engagement, digital audio advertising is fast
The way audiences consume radio is evolving rapidly, and the latest RAJAR (Radio Joint Audience Research) figures for Q1 2025 make that clearer than ever. UK radio listening via online platforms and smart speakers has reached record-breaking levels, highlighting the growing role of connected devices in everyday listening habits. Online Listening Hits New Peak Total
The global programmatic advertising market is experiencing unprecedented growth, and it’s not slowing down anytime soon. According to a recent report by Persistence Market Research, the market is projected to skyrocket from nearly US$3 billion in 2017 to an estimated US$29.8 billion by the end of 2025, representing a remarkable CAGR of 33.3%. At AdTonos,
As digital media technologies evolve, so does how we consume and engage with radio. What was once limited to traditional FM broadcasting has become a dynamic, multiplatform experience, encompassing live streaming, podcasts, visual radio, and on-demand audio. This transformation has redefined radio’s reach and effectiveness as a medium, especially in delivering targeted, culturally relevant, and
The UK’s digital advertising ecosystem continues to thrive, outpacing the broader economy with double-digit growth, and video and podcast advertising are playing central roles in this surge. According to IAB UK’s latest Digital Adspend report, developed with MediaSense, total UK digital ad spend reached an impressive £35.6 billion in 2024, marking a 13% year-on-year growth,
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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