In the dynamic world of digital marketing, podcast advertising has emerged as a powerful channel to engage audiences and drive brand success. With millions of listeners tuning in to their favourite podcasts daily, it's no wonder that advertisers are eager to leverage this medium. However, creating an impactful advertising campaign in podcasts requires a thoughtful
The mobile gaming industry has experienced a meteoric rise over the last decade, transforming from a niche market into a global powerhouse. According to Statista, the Mobile Games market is set to achieve substantial revenue, with a projected value of US$173.60 billion in 2023. This growth is anticipated to continue, showing an annual growth rate
Europe's digital audio advertising landscape is on the cusp of a significant transformation. As revealed in the "The Evolution of Digital Audio Advertising in Europe" report, jointly released by IAB Europe and GroupM in October 2023, the industry is experiencing remarkable growth and evolving at a rapid report provides valuable insights into the current state
The gaming industry is experiencing a revolutionary transformation, extending far beyond the realm of enhanced graphics and immersive gameplay. In this fast-growing landscape, with forecasts suggesting that gaming-related advertising will be worth $17.6bn globally by 2030, according to Allied Market Research, Game developers and marketers are capitalising on programmatic solutions to deliver improved user experiences,
Digital audio has become integral to our daily lives in our fast-paced, tech-driven world. Whether it's our favourite podcasts during the morning commute, audiobooks while at the gym, or streaming music services for an evening of relaxation, digital audio is a constant companion. Unsurprisingly, 74% of US internet users were tuning into digital audio in
Programmatic advertising is a game-changing innovation in the ever-evolving digital marketing landscape. This automated approach to purchasing advertising space represents a fundamental departure from traditional manual methods. Fueled by automated bidding processes driven by cutting-edge machine learning and AI algorithms, programmatic advertising ensures that ads are delivered and strategically placed at the right moment and
Our media consumption patterns are profoundly evolving in the era of rapid digital transformation. Among the most remarkable shifts is the soaring popularity of digital audio, a trend that is not fleeting but a transformative force reshaping the media landscape Digital Audio's Dominance The latest forecast from eMarketer paints a vivid picture of the digital
In a world where diversity and inclusivity are gaining paramount importance, recognising and celebrating the achievements of women in the technology industry is a significant step forward. We are thrilled to share the remarkable journey of Kasia Bargielska, CMO and co-founder at AdTonos, who was recently honoured in the Strong Women in IT 2023 -
DMEXCO 2023, the prestigious digital marketing event, proved to be an exhilarating showcase of the transformative power of digital audio advertising. Amidst the bustling halls and enlightening discussions, AdTonos emerged as a leading force, paving the way for the future of audio advertising. The Essence of DMEXCO The event known for its ability to unite
The Dmexco 2023 event, a treasure trove of insights, trends, and inspiring minds, kicked off with a resounding theme: #EmpoweringDigitalCreativity. Day one witnessed a dynamic array of discussions and keynotes, all centred around the convergence of technology, data, and creativity. The Science and Art of Marketing In her captivating keynote, "A new era of creativity,"
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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