Why successful campaigns require a multi-sensory approach What makes a campaign newsworthy? This is the question marketing teams are always breaking their backs trying to figure out. A campaign that makes headlines, reaches millions, and inspires worldwide engagement—that’s the dream. Oftentimes, what’s new is generally considered to be what’s exciting. This translates into constantly trying
To mark the launch of YoursTruly™, AdTonos is hosting an event celebrating the power of interactive audio on 8 November 2022 at East Wintergarden in London. London, UK, 3 November 2022 — Leading digital audio advertising platform and one of the fastest-growing companies in the advertising industry AdTonos is launching YoursTruly™, an interactive and actionable
The only independent digital audio advertising platform and one of the fastest-growing ad tech companies, AdTonos appoints Pierre Naggar, ex-Global SVP of Demand from Adswizz and Alex Faust, ex-Global Head of International Sales from Spotify as Board Advisors. London, UK, 8th September 2022 – AdTonos, which recently noted 10x annual growth, successfully monetises gaming, podcasts,
Next in our series of 'AudioSushi' events: On Thursday the 28th of July, AdTonos successfully hosted its latest in-person ‘AudioSushi’ event at Jin Bo Law rooftop bar, boasting gorgeous views of the city skyline. ‘AudioSushi’ offers an exclusive space where marketers, advertisers and agencies can come together and explore the fast-growing opportunities of the modern
Paul Smith, AdTonos’ SVP of Sales, shares his thoughts on introducing Alexa’s most recent feature: a voice assistant that can imitate/reproduce a specific human voice. Amazon has once again pushed the boundaries of technology – and of social and cultural norms. At the annual Re:Mars conference, held in Las Vegas, senior vice president and head scientist
Paul Smith, AdTonos’ SVP of Sales, shares his thoughts on the biggest music award shows. While the recipients at awards ceremonies are sometimes contested, and the events themselves at times controversial, there is no doubt that legacy celebrations of the arts – Academy Awards, Golden Globes, Grammys – hold considerable sway over the population. From
Paul Smith, SVP of Sales, AdTonos The world is changing, and so is Netflix. Or, Netflix is changing, and so is the world. Hyperbolic? Perhaps. But the statement touches on truth: as Netflix has announced, it is to expand and transform its service offering to include cheaper, ad-funded plans, as well as venturing
Paul Smith, SVP of Sales, AdTonos I’m going to say something potentially controversial, but hear me out: the world of audio was always, and will always be, a metaverse. Let me explain. Soundwaves are not seen, yet they can transport you anywhere. Soundscapes can build universes that live inside the mind and weave
Paul Smith, SVP of Sales, AdTonos In 1980, The Buggles released “Video Killed The Radio Star” – the music video that prophesied the end of the radio age. And here we are, over 40 years later, and radio – to the surprise of some – is still going strong. This is not, however,
Michal Marcinik, CEO & Founder at AdTonos At Advertisingweek you will find an article by Michal Marcinik, CEO & Founder at AdTonos, in which he talks about the latest trends in the field of digital advertising and tells us why audio advertising is brand safety. We encourage you to read the article below
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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