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About Katarzyna Bargielska

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So far Katarzyna Bargielska has created 128 blog entries.

The Podcast is the Star: Adapting Marketing Strategies to the Changing Media Landscape

In one of our previous blog articles, we extensively discussed the Edison Research findings of their annual Infinite Dial study. Today, we will focus on podcasts and revealing insights for marketers and media agencies. Here are the key takeaways regarding podcasts: Podcasting’s Growing Influence Podcasting merits a more substantial position in media strategies rather than

By |2024-04-16T11:33:23+01:00April 16th, 2024|From the market, News|Comments Off on The Podcast is the Star: Adapting Marketing Strategies to the Changing Media Landscape

Online Audio and Podcast Listening Hits to New Heights: Insights from The Infinite Dial®

The latest findings from Edison Research's annual "Infinite Dial" survey for 2024 reveal a remarkable surge in podcast consumption across the United States. Supported by Audacy, Cumulus Media, and SiriusXM Media, this comprehensive survey provides invaluable insights into evolving digital audio trends. Cumulus Media's Westwood One extensively discussed the study's conclusions in an article on

By |2024-04-18T13:41:35+01:00April 8th, 2024|From the market, News|Comments Off on Online Audio and Podcast Listening Hits to New Heights: Insights from The Infinite Dial®

The Strength of Radio Continues to Grow. Radio Advertising Outperforms TV Ads by +12%

Last week, at the Advertising Research Foundation’s AUDIENCExSCIENCE conference, Mediaprobe unveiled a revolutionary study that challenges the conventional wisdom surrounding audio advertising. Using second-by-second electrodermal activity (EDA) measurements, Mediaprobe delved deep into the emotional impact of AM/FM radio ads, uncovering surprising results that defy expectations. Here are the key highlights Despite lacking "sight, sound, and

By |2024-04-11T11:23:11+01:00April 5th, 2024|From the market, News|Comments Off on The Strength of Radio Continues to Grow. Radio Advertising Outperforms TV Ads by +12%

Digital Audio Advertising in the Americas driven by changing consumer preferences

In the ever-evolving advertising landscape, digital audio platforms have become powerful channels for effectively reaching audiences. The Americas, in particular, are experiencing a significant surge in digital audio advertising, driven by changing consumer preferences, technological advancements, and strategic investments by major players in the industry. Market Insights and Projections According to Statista data in March

By |2024-04-05T10:54:37+01:00April 3rd, 2024|From the market, News|Comments Off on Digital Audio Advertising in the Americas driven by changing consumer preferences

Backed With Neuroscience, AdTonos Focuses On Audio Quality Fixes To Improve Ad ROI

InsideRadio speaks about our gad-tech innovation, Amplifier, which aims to revolutionise ad quality across various audio formats and devices. This new technology, backed by audibility neuroscience research conducted in collaboration with Neurosenics, promises to elevate the listening experience for audiences, thereby enhancing brand recall and potentially doubling the return on investment for advertisers. With the

By |2024-04-05T12:12:47+01:00April 2nd, 2024|In the media|Comments Off on Backed With Neuroscience, AdTonos Focuses On Audio Quality Fixes To Improve Ad ROI

The US Political Ad Spend in 2024 Nearly Three Times What it Was in 2016

Political advertising is transforming significantly, driven by changing media consumption habits and evolving campaign strategies. As campaigns and interest groups gear up for the 2024 election, they are poised to invest record amounts in promoting candidates and causes across various media channels. While linear TV remains a cornerstone of political advertising, there's a notable shift

By |2024-04-05T12:03:20+01:00March 29th, 2024|From the market, News|Comments Off on The US Political Ad Spend in 2024 Nearly Three Times What it Was in 2016

Wishing our fantastic partners, clients and friends a Happy Easter!

Wishing our fantastic clients, partners and friends at AdTonos a Happy Easter! 🐰🌷 May this time bring you joy, peace, and prosperity. Let's continue to craft unforgettable audio advertising experiences together! Happy Easter! 🐰🌷🎉 https://youtu.be/LYXumnG3ga8

By |2024-04-02T09:28:59+01:00March 27th, 2024|News|Comments Off on Wishing our fantastic partners, clients and friends a Happy Easter!

Radio+Television Business Report: Audio Ad Tech Innovation, Backed By Neuroscience

Our digital audio advertising platform AdTonos introduces Amplifier, a groundbreaking technology born from extensive research aimed at redefining audibility and understanding the profound impact of sound quality on emotional response. Designed to enhance audio ad quality dynamically, Amplifier optimises sound frequencies to overcome device-related limitations, ensuring clear and impactful audio experiences across various platforms. According

By |2024-04-02T09:32:58+01:00March 25th, 2024|In the media, News|Comments Off on Radio+Television Business Report: Audio Ad Tech Innovation, Backed By Neuroscience

Podcasting Landscape: Platforms, Consumer Insights, Listening Trends

In today's digital landscape, podcasts have become a powerful medium for consumers and marketers alike. According to EMARKETER, US listeners will spend an average of 54 minutes daily on podcasts in 2024, which suggests that podcasts offer a unique opportunity to engage with a captivated audience. EMARKETER'S comprehensive guide delves into the top platforms, key

By |2024-04-02T09:49:09+01:00March 19th, 2024|From the market, News|Comments Off on Podcasting Landscape: Platforms, Consumer Insights, Listening Trends

A Call for Change! “Thriller-Inspired: Amplifier Enhances Audio Ad Quality to Double ROI”

What could Michael Jackson's iconic hit "Thriller" teach us about audio advertising? Surprisingly, quite a bit. Bruce Swedien, the audio engineer behind "Thriller," mixed the song using primary speakers. His rationale was simple yet profound: if the music sounded fantastic on rudimentary speakers, it would captivate listeners on any device, from boomboxes to headphones. This

By |2024-03-13T17:21:30+00:00March 11th, 2024|From the market, News|Comments Off on A Call for Change! “Thriller-Inspired: Amplifier Enhances Audio Ad Quality to Double ROI”
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