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Measuring campaign performance has become increasingly complex in today's fragmented advertising landscape. Traditional metrics like impressions, viewability, and click-through rates are insufficient. The emergence of attention as a critical metric offers advertisers a more comprehensive understanding of consumer engagement, significantly enhancing campaign effectiveness. Why Attention Matters Attention allows advertisers to gauge how effectively their ads

The landscape of podcast consumption is evolving, and as we step into 2024, it's worth examining global trends. New podcast listener statistics from YouGov have delved into 47 international markets to reveal where people regularly tune into podcasts. Among the surveyed consumers, 40% report listening to podcasts for more than an hour per week, with

The recent Sonic branding agency amp study suggests that synchronising audio with visual logos could yield more favourable outcomes than merely adding music. The study, which involved 300 US-based participants, demonstrated a significant impact of audiovisual logos on brand perception. Participants were asked to evaluate 15 visual logos, both with and without accompanying sonic logos,

  Radiocentre Ireland, in collaboration with research company Colourtext, has recently conducted a groundbreaking research study called CampaignFX. This study aims to evaluate the effectiveness of Irish audio advertising and provide Irish advertisers and agencies with valuable insights into how their audio campaigns are performing. CampaignFX is the most comprehensive analysis of audio advertising effectiveness

In a recent report by Voices, the leading voice-over marketplace, titled "Sound On: The Power of Audio When Building a Brand," the impact of audio on viewer engagement with advertisements and branded social media content was analysed. Based on a survey of 1,000 Americans, the report revealed compelling insights into the significance of audio in

GroupM, the prominent media agency, has recently unveiled its midyear update to the advertising outlook, projecting significant growth in the advertising market. The 2024 Midyear Global Advertising Forecast delves into the potential influence of external factors, such as technology, culture, government, and the economy, on the future of advertising in the upcoming months and years.

The 2024 US elections are driving a significant increase in advertising spending, particularly in the audio sector. Political campaigns recognise the power of audio ads to reach and engage a broad audience effectively. With the proliferation of digital audio platforms, including streaming services and podcasts, campaigns are leveraging this medium to connect with voters more

The advertising landscape is constantly evolving, and a recent study conducted by Advertiser Perceptions has shed light on a significant brand shift in interest towards in-car visual ads synced with AM/FM broadcasts. The study, which surveyed 305 national media agencies and advertisers, revealed compelling insights into the growing appeal of in-dash visuals and their impact

The 2024 Reuters Institute Digital News Report offers valuable insights into the demographics of podcast listeners, providing an in-depth understanding of their preferences and behaviours. The report reveals that nearly half of American and Spanish respondents reported listening to a podcast in the previous month, indicating the widespread appeal of the format.   Chart: AdTonos,

In the ever-evolving digital advertising landscape, the impending deprecation of third-party cookies has raised numerous questions about the future of ad transactions and targeting. However, an EMARKETER chart reveals that advertisers' preferred transaction methods and device usage remain unchanged.   According to a November 2023 survey data by the Interactive Advertising Bureau (IAB), 60% of