The latest findings from Edison Research's annual "Infinite Dial" survey for 2024 reveal a remarkable surge in podcast consumption across the United States. Supported by Audacy, Cumulus Media, and SiriusXM Media, this comprehensive survey provides invaluable insights into evolving digital audio trends. Cumulus Media's Westwood One extensively discussed the study's conclusions in an article on
Last week, at the Advertising Research Foundation’s AUDIENCExSCIENCE conference, Mediaprobe unveiled a revolutionary study that challenges the conventional wisdom surrounding audio advertising. Using second-by-second electrodermal activity (EDA) measurements, Mediaprobe delved deep into the emotional impact of AM/FM radio ads, uncovering surprising results that defy expectations. Here are the key highlights Despite lacking "sight, sound, and
In the ever-evolving advertising landscape, digital audio platforms have become powerful channels for effectively reaching audiences. The Americas, in particular, are experiencing a significant surge in digital audio advertising, driven by changing consumer preferences, technological advancements, and strategic investments by major players in the industry. Market Insights and Projections According to Statista data in March
InsideRadio speaks about our gad-tech innovation, Amplifier, which aims to revolutionise ad quality across various audio formats and devices. This new technology, backed by audibility neuroscience research conducted in collaboration with Neurosenics, promises to elevate the listening experience for audiences, thereby enhancing brand recall and potentially doubling the return on investment for advertisers. With the
Political advertising is transforming significantly, driven by changing media consumption habits and evolving campaign strategies. As campaigns and interest groups gear up for the 2024 election, they are poised to invest record amounts in promoting candidates and causes across various media channels. While linear TV remains a cornerstone of political advertising, there's a notable shift
Wishing our fantastic clients, partners and friends at AdTonos a Happy Easter! 🐰🌷 May this time bring you joy, peace, and prosperity. Let's continue to craft unforgettable audio advertising experiences together! Happy Easter! 🐰🌷🎉 https://youtu.be/LYXumnG3ga8
Our digital audio advertising platform AdTonos introduces Amplifier, a groundbreaking technology born from extensive research aimed at redefining audibility and understanding the profound impact of sound quality on emotional response. Designed to enhance audio ad quality dynamically, Amplifier optimises sound frequencies to overcome device-related limitations, ensuring clear and impactful audio experiences across various platforms. According
In today's digital landscape, podcasts have become a powerful medium for consumers and marketers alike. According to EMARKETER, US listeners will spend an average of 54 minutes daily on podcasts in 2024, which suggests that podcasts offer a unique opportunity to engage with a captivated audience. EMARKETER'S comprehensive guide delves into the top platforms, key
What could Michael Jackson's iconic hit "Thriller" teach us about audio advertising? Surprisingly, quite a bit. Bruce Swedien, the audio engineer behind "Thriller," mixed the song using primary speakers. His rationale was simple yet profound: if the music sounded fantastic on rudimentary speakers, it would captivate listeners on any device, from boomboxes to headphones. This
Every year on March 8th, we celebrate International Women's Day. In European culture, this day is observed on March 8th, while in Tunisia, it is celebrated on August 13th. Legends trace the origins of Women's Day back to ancient Rome, where it was a tribute to the goddess Juno, the protector of women's lives. Women
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