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The landscape of podcast advertising has seen significant shifts, as highlighted in the latest IAB U.S. Podcast Advertising Revenue Study for 2023. Prepared by PricewaterhouseCoopers LLP (PwC), the report quantifies the annual podcast advertising revenues and delves into growth projections until 2026. Challenges and Growth Trends After experiencing robust double-digit growth for consecutive years, the

“What happens in Vegas, stays in Vegas”? Not this year. Nevada has become a crucial battleground for politics and advertising, especially with the upcoming Programmatic IO event. As you prepare for Programmatic IO in Las Vegas, remember that our Senior Director of Programmatic Partnerships, Tony Moustakelis, will also be there. Let's delve into the dynamic

In one of our blog posts, we discussed Profit Ability 2: The New Business Case for Advertising study and debated ROI, especially in audio campaigns. Today, we are talking about a different topic. Understanding where to invest your budget for maximum return is crucial in advertising. A recent study, Profit Ability 2: The New Business

Recent findings from the "Profit Ability 2: The New Business Case for Advertising" study shed light on the remarkable efficacy and value of audio advertising in today's dynamic media landscape. Conducted under the auspices of Thinkbox and bolstered by data from industry giants such as Ebiquity, EssenceMediacom, Gain Theory, Mindshare, and Wavemaker UK, this extensive

As digital audio continues to rise, traditional radio maintains a dominant position, capturing nearly 60% of audio advertising revenues in 2024. Despite this, digital audio advertising is projected to grow by 6.8% this year, reaching $7.12 billion and constituting 40.4% of all audio ad revenues. This surge in digital audio ad spending compensates for a

In the ever-evolving realm of digital advertising, staying informed about market trends and shifts is paramount for businesses aiming to thrive in the competitive landscape. The latest IAB UK and PwC full-year Digital Adspend report for 2023 offers a comprehensive overview of digital advertising spending, unveiling notable insights and trends that shaped the industry over

In the ever-evolving landscape of online marketing, one segment continues to stand out in the US: digital audio. According to the 2023 IAB Internet Advertising Revenue Report by PwC, digital audio, comprising podcasts, streaming radio, and online music services, experienced the most robust growth rate of any online media for the second consecutive year. The

In one of our previous blog articles, we extensively discussed the Edison Research findings of their annual Infinite Dial study. Today, we will focus on podcasts and revealing insights for marketers and media agencies. Here are the key takeaways regarding podcasts: Podcasting’s Growing Influence Podcasting merits a more substantial position in media strategies rather than

The latest findings from Edison Research's annual "Infinite Dial" survey for 2024 reveal a remarkable surge in podcast consumption across the United States. Supported by Audacy, Cumulus Media, and SiriusXM Media, this comprehensive survey provides invaluable insights into evolving digital audio trends. Cumulus Media's Westwood One extensively discussed the study's conclusions in an article on

Last week, at the Advertising Research Foundation’s AUDIENCExSCIENCE conference, Mediaprobe unveiled a revolutionary study that challenges the conventional wisdom surrounding audio advertising. Using second-by-second electrodermal activity (EDA) measurements, Mediaprobe delved deep into the emotional impact of AM/FM radio ads, uncovering surprising results that defy expectations. Here are the key highlights Despite lacking "sight, sound, and