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About Katarzyna Bargielska

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So far Katarzyna Bargielska has created 101 blog entries.

National Programmatic Advertising Day: Celebrating the Evolution and the Rise

On November 7, we commemorate National Programmatic Advertising Day, a celebration of the remarkable journey programmatic advertising has undergone. This day offers a moment to reflect on how advertising has transformed and where it's headed, especially in programmatic advertising. Today, we dive into the evolution of programmatic advertising and its current state. The Evolution of

By |2023-11-07T12:05:06+00:00November 7th, 2023|From the market, News|Comments Off on National Programmatic Advertising Day: Celebrating the Evolution and the Rise

Elevate Your Xmas Campaigns: Unleash the Power of Audio Advertising

Advertisers are gearing up to make their mark in the bustling holiday market as the festive season approaches. Amidst the myriad advertising options, audio advertising has become a potent tool to captivate audiences and spread holiday cheer. Step into the realm of audio advertising with AdTonos and discover how this innovative platform can amplify your

By |2023-12-07T19:05:39+00:00November 6th, 2023|From the market|Comments Off on Elevate Your Xmas Campaigns: Unleash the Power of Audio Advertising

International Marketing Day 2023: Harnessing AI for Creativity and Connection

In the dynamic marketing realm, International Marketing Day is an occasion to reflect on the evolving landscape and the innovative strategies employed by Chief Marketing Officers (CMOs) around the globe. Amidst the sea of challenges and opportunities, CMOs are turning to generative AI to enhance their creativity and connect with audiences in profound ways. A

By |2023-11-09T15:00:28+00:00November 4th, 2023|From the market, News|Comments Off on International Marketing Day 2023: Harnessing AI for Creativity and Connection

Mastering Black Week Sales: Unveiling Potent Audio Advertising Strategies

Black Week, a bustling shopping phenomenon, unveils a golden opportunity for businesses to skyrocket their sales and captivate consumer interest. Among a myriad of marketing tactics, audio advertising emerges as a compelling strategy to break through the noise. Explore the realm of audio advertising strategies alongside AdTonos and discover the key to seizing the Black

By |2023-12-07T19:04:28+00:00November 3rd, 2023|From the market, News|Comments Off on Mastering Black Week Sales: Unveiling Potent Audio Advertising Strategies

Global Gaming Revolution: Insights into the Expanding World of Gamers

Welcome to Game Month, where we celebrate the thriving and evolving landscape of gaming! Gaming has transitioned from a niche hobby to a powerhouse in the entertainment industry. Its current valuation of $385 billion is just the beginning, poised to soar beyond $522 billion by 2027. Let's journey through the latest insights illuminating gamers' expansive

By |2023-11-22T19:36:36+00:00November 2nd, 2023|From the market, in-game advertising, News|Comments Off on Global Gaming Revolution: Insights into the Expanding World of Gamers

Unlocking the Power of Left- and Right-Brain Creative Features in Audio Advertising

In the dynamic world of advertising, understanding what truly drives the effectiveness of your campaigns is paramount. The "Listen Up" study, led by Andrew Tindall in collaboration with System1 and Radiocentre, delves deep into the heart of radio advertising. In our previous article, we shared three key takeaways that shed light on the power of

By |2023-10-31T12:44:26+00:00October 30th, 2023|From the market, News|Comments Off on Unlocking the Power of Left- and Right-Brain Creative Features in Audio Advertising

Embrace the Spooky Haloween Season with These Hair-Raising Podcasts

As the days grow shorter and the nights darker, Halloween is just around the corner, and there's no better way to get into the spirit of this spooky season than with some bone-chilling podcasts. Whether you're a fan of ghostly tales, supernatural mysteries, or true crime horrors, podcasting has something for every thrill-seeker. According to

By |2023-10-28T11:01:01+01:00October 28th, 2023|News|Comments Off on Embrace the Spooky Haloween Season with These Hair-Raising Podcasts

More Consumer Action from High Star Rating Radio Ads. Unveiling the Power of Emotion!

In the ever-evolving advertising world, finding innovative ways to engage audiences and boost brand success is a constant challenge. But what if we told you that the secret to capturing consumers' hearts and minds lies in something as simple as sound? That's right; digital audio advertising is on the rise, and the impact of audio

By |2023-10-27T10:08:52+01:00October 26th, 2023|From the market, News|Comments Off on More Consumer Action from High Star Rating Radio Ads. Unveiling the Power of Emotion!

How to Create an Impactful Advertising Campaign in Podcasts?

In the dynamic world of digital marketing, podcast advertising has emerged as a powerful channel to engage audiences and drive brand success. With millions of listeners tuning in to their favourite podcasts daily, it's no wonder that advertisers are eager to leverage this medium. However, creating an impactful advertising campaign in podcasts requires a thoughtful

By |2023-10-28T10:51:51+01:00October 23rd, 2023|From the market, News|Comments Off on How to Create an Impactful Advertising Campaign in Podcasts?

Level Up Your Advertising: Programmatic Media Buying in Mobile Gaming

The mobile gaming industry has experienced a meteoric rise over the last decade, transforming from a niche market into a global powerhouse. According to Statista, the Mobile Games market is set to achieve substantial revenue, with a projected value of US$173.60 billion in 2023. This growth is anticipated to continue, showing an annual growth rate

By |2023-10-17T14:50:11+01:00October 17th, 2023|in-game advertising|Comments Off on Level Up Your Advertising: Programmatic Media Buying in Mobile Gaming
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