AdTonos blog
The Hidden Power of Audio: How It Fuels Branded Search Growth
Audio advertising is emerging as a powerful yet underutilised tool in the rapidly evolving marketing ecosystem. According to Oxford Road’s
The Top 10 Insights of audio habits from Edison Research
Edison Research, the leading podcast research company, producing the only survey-based data on podcast listening in the US., reflected on
Podcasting: Predictions and Trends to Watch in 2025
A Look Back at Podcasts in 2024? Podcasting has solidified its position as a leading force in modern media, blending
Programmatic Audio: Redefining the Future of Advertising
Programmatic audio is revolutionising the advertising landscape, blending the intimacy of traditional audio with the precision and scalability of digital
How Digital Audio Boosts Local Ads
In a world where consumer attention is fragmented across devices, channels, and platforms, local advertisers need effective and efficient solutions. Enter digital audio—a medium
Making Audio Advertising Accessible for Advertisers
Audio advertising is rapidly becoming a crucial part of the marketing mix, allowing brands to reach engaged audiences
Sonic Branding: How Sound is Shaping Brand Identity
In an era where brands compete for attention across multiple touchpoints, sound has emerged as a powerful tool
AI at the Microphone: Is It The Voice of the Future?
The digital audio landscape is experiencing a rapid transformation. With the growing popularity of podcasts, audiobooks, and audio
Nielsen’s 2025 PPM Boost: Impact on AM/FM Radio
As we approach 2025, exciting changes are coming to the AM/FM radio world, driven by Nielsen’s recent announcement about enhancing its Portable People Meter (PPM)
UK Commercial Radio Surpasses 40 Million Listeners
A New Record-Breaking Milestone UK commercial radio has hit a historic milestone, reaching over 40 million listeners for the first time. According to the latest
Audio – The New Video for Advertisers
For decades, marketing has been synonymous with visuals. From images to videos, the evolution of visual content—reels, short videos, and memes—has dominated the communication landscape.
DMEXCO 2024: AI, Innovation, and the Rise of Retail Media
DMEXCO 2024 made a vibrant return to Koelnmesse last week, drawing some of the biggest names in ad tech for one of Europe's most anticipated
The Podcast Audience: A Marketer’s Dream
Podcasts have become an essential part of daily life for millions worldwide, with over half a billion tuning in regularly. Yet despite the vast and
AI goes to Work in Marketing Operations
Artificial intelligence (AI) has revolutionized the marketing industry, bringing about significant changes in how businesses engage with their audience and optimize their strategies. From personalisation
