AdTonos blog
Programmatic 2024: Driving Transparency and Growth
Programmatic Advertising in 2024: A Shift Toward Transparency and Efficiency The programmatic advertising industry continues to make impressive strides in
Warm Holiday Wishes from the Team AdTonos
May this time be filled with joy, peace, and cherished moments. As audio enthusiasts, we’ve created something special for you
Young Audiences Choose Audio Over Social Media
Side hustles, women’s sports, and US teens rethinking college are among the major consumer trends to watch in 2025. GWI’s
The ad industry wraps up 2024 with record-breaking results
The advertising industry closes 2024 with outstanding results and excellent prospects for the future. GroupM, WPP’s media investment group, has
UK Radio Listening Soars Online and on Smart Speakers
The way audiences consume radio is evolving rapidly, and the latest RAJAR (Radio Joint Audience Research) figures for Q1 2025 make that clearer than
New UK Audio Listening Trends: RAJAR & MIDAS Insights
As digital audio continues to grow in popularity, understanding how audiences consume audio content is crucial for broadcasters,
Harnessing the Impact of Omnichannel Podcast Advertising
Podcasts have evolved beyond simple audio shows—they have become multimedia empires spanning various facets of media and entertainment.
The Power of Radio Advertising: Why It Still Works
Is Radio Advertising Still Effective? With so much focus on podcasts, YouTube, and streaming music services like Spotify
Women Shaping the Mobile Gaming Industry
While the stereotypical gamer is often perceived as a young male, the gaming industry is experiencing a significant shift in gender representation. Previously considered 'casual
The Rapid Evolution of the Radio in The UK Through Data and AI
The radio industry is undergoing a significant transformation driven by data technologies and artificial intelligence (AI). Listeners today expect highly tailored and personalised content, similar
Enhancing Addressability, Targeting, and Measurement
As the role of cookies diminishes and audience data signals face challenges, marketers are increasingly turning to AI to enhance addressability, targeting, and measurement in
The gaming industry, a resilient hub of innovation and growth
The gaming industry remains a resilient hub of innovation and growth, as evident in the latest findings from Newzoo's Global Games Market Report 2024. With
The Rise of Superapps and Their Impact on Digital Experiences
In a world where many apps and digital platforms are vying for our attention, super apps have emerged as a potential solution to simplify and
Programmatic Media Buy: The Power of Emerging Channels
In the ever-evolving advertising world, connecting with consumers across various channels is crucial to staying relevant and impactful. While many marketers are familiar with traditional
