AdTonos blog
The Audio Advantage: Why Advertisers Should Tune In
As audio consumption continues to grow, advertisers have a unique opportunity to leverage commercial audio to enhance their marketing efforts.
Audio in the UK: A Booming Market with Endless Potential
The UK commercial audio market is thriving like never before, capturing a growing audience and attracting increasing investment from advertisers.
Online Audio Listening Hits Record Highs in the U.S.
The Infinite Dial, the longest-running survey of digital media consumer behaviour in the U.S., has once again provided a comprehensive
The Future of Programmatic Advertising: Market Predictions
Programmatic advertising is evolving unprecedentedly, driven by advancements in ad tech, privacy regulations, and shifting consumer behaviours. As we move
UK Surpasses U.S. in Weekly Online Audio Reach
The digital audio revolution is accelerating, and the UK is now at its forefront. According to The Infinite Dial UK 2025 report, produced by
Booming Growth and Future Potential for Audio Advertising
The latest IAB Internet Advertising Revenue Report for 2024, developed in partnership with PwC, has landed—and the numbers
How Audio Programmatic is Transforming Brand Engagement
In an era where brands compete for consumer attention across multiple digital channels, audio programmatic advertising is emerging
How to Create the Best Multi-Platform Audio Campaign
In the ever-evolving world of digital marketing, audio advertising is emerging as a powerful tool for reaching audiences
Audio Ads in Programmatic Media: 2025 Trends
The landscape of programmatic media is rapidly evolving, and audio advertising is emerging as a key player in the mix. As we step into 2025,
Creativity in Audio Campaigns: Key Insights and Practices
Creativity lies at the heart of effective advertising, and its importance in audio campaigns is no exception. Drawing from industry-leading research and expert insights, we
The Hidden Power of Audio: How It Fuels Branded Search Growth
Audio advertising is emerging as a powerful yet underutilised tool in the rapidly evolving marketing ecosystem. According to Oxford Road’s latest study, "The Sound of
The Top 10 Insights of audio habits from Edison Research
Edison Research, the leading podcast research company, producing the only survey-based data on podcast listening in the US., reflected on a 2024 year filled with
Podcasting: Predictions and Trends to Watch in 2025
A Look Back at Podcasts in 2024? Podcasting has solidified its position as a leading force in modern media, blending innovation with deep audience engagement.
Programmatic Audio: Redefining the Future of Advertising
Programmatic audio is revolutionising the advertising landscape, blending the intimacy of traditional audio with the precision and scalability of digital technology. As consumers increasingly embrace
