AdTonos blog
How AI and Personalisation Are Shaping the Future of Audio Ads
In a world dominated by visual advertising, audio is proving to be a powerful and engaging medium. From podcasts to
Making Audio Advertising Accessible for Advertisers
Audio advertising is rapidly becoming a crucial part of the marketing mix, allowing brands to reach engaged audiences across radio,
Sonic Branding: How Sound is Shaping Brand Identity
In an era where brands compete for attention across multiple touchpoints, sound has emerged as a powerful tool for emotional
AI at the Microphone: Is It The Voice of the Future?
The digital audio landscape is experiencing a rapid transformation. With the growing popularity of podcasts, audiobooks, and audio dramas, technology
America’s Audio Habits Reach New Heights
The first quarter of 2025 marked a major milestone for the audio industry in the U.S. Americans are now spending nearly four hours a day with audio
Podcast Fans Are Music Superfans – Why This Matters?
Podcasts haven’t just entered the entertainment arena—they’ve taken centre stage. Once considered niche, they have become a mainstream
The Power of Curation in Programmatic Advertising
Why Marketers Need to Rethink Their Approach The traditional approach to programmatic ad buying, which relies heavily on
Ad-Supported Audio Still Reigns – Here’s Why That Matters
Remember when ad-free listening meant flipping through your CD wallet or untangling a cassette tape? Good times. Dodging
Warm Holiday Wishes from the Team AdTonos
May this time be filled with joy, peace, and cherished moments. As audio enthusiasts, we’ve created something special for you - a song to celebrate
Young Audiences Choose Audio Over Social Media
Side hustles, women’s sports, and US teens rethinking college are among the major consumer trends to watch in 2025. GWI’s annual Connecting the Dots report
The ad industry wraps up 2024 with record-breaking results
The advertising industry closes 2024 with outstanding results and excellent prospects for the future. GroupM, WPP’s media investment group, has unveiled its much-anticipated "This Year
Magna Forecast: Digital Audio’s Unstoppable Growth
A Journey Towards the Trillion-Dollar Ad Market As we approach the close of 2024, MAGNA’s latest Global Ad Forecast highlights a remarkable year for the
Global Ad Revenue Tops $1 Trillion in 2024
Global Ad Revenue Hits Historic $1 Trillion Milestone in 2024: What It Means for the Industry The global advertising industry has hit a monumental benchmark,
Listeners Act After Hearing a Podcast Ad
57% of Listeners Act After Hearing a Podcast Ad: What This Means for Your Brand Strategy Podcasts have become more than just a form of
