AdTonos blog
Listeners Act After Hearing a Podcast Ad
57% of Listeners Act After Hearing a Podcast Ad: What This Means for Your Brand Strategy Podcasts have become more
Why Authentic Audio Ads Outperform Visuals
The Secret to Engaging Listeners with Sound In today’s crowded media landscape, capturing attention requires more than just clever visuals
Why Podcast Ads Are Driving Brand Success
The Podcast Market Boom Podcast advertising has emerged as a powerful tool for brands, and recent research by international market
Future Trends in Programmatic and Audio Advertising
Trends Shaping the Future of Programmatic and Audio Programmatic Ads As digital landscapes evolve, programmatic advertising redefines how brands engage
Audio Ads Exempt from HFSS Online Ad Ban in the UK!
Great news for the audio advertising industry! Starting 1 October 2025, the UK will enforce a ban on paid online ads for HFSS (high
Radio’s Lead in Ad-Supported Listening Across Generations
Radio continues to lead in ad-supported audio consumption, maintaining its influence across generations and listening environments. According to
Audio Advertising 2025 Outlook: Key IAB Insights
As the digital advertising landscape continues to evolve, the Interactive Advertising Bureau’s (IAB) “2025 Outlook: A Snapshot into
Audio Ads in Programmatic Media: 2025 Trends
The landscape of programmatic media is rapidly evolving, and audio advertising is emerging as a key player in
Audio – The New Video for Advertisers
For decades, marketing has been synonymous with visuals. From images to videos, the evolution of visual content—reels, short videos, and memes—has dominated the communication landscape.
DMEXCO 2024: AI, Innovation, and the Rise of Retail Media
DMEXCO 2024 made a vibrant return to Koelnmesse last week, drawing some of the biggest names in ad tech for one of Europe's most anticipated
The Podcast Audience: A Marketer’s Dream
Podcasts have become an essential part of daily life for millions worldwide, with over half a billion tuning in regularly. Yet despite the vast and
AI goes to Work in Marketing Operations
Artificial intelligence (AI) has revolutionized the marketing industry, bringing about significant changes in how businesses engage with their audience and optimize their strategies. From personalisation
Women Shaping the Mobile Gaming Industry
While the stereotypical gamer is often perceived as a young male, the gaming industry is experiencing a significant shift in gender representation. Previously considered 'casual
The Rapid Evolution of the Radio in The UK Through Data and AI
The radio industry is undergoing a significant transformation driven by data technologies and artificial intelligence (AI). Listeners today expect highly tailored and personalised content, similar
