AdTonos blog
Advertising Industry Trends Report: H1 2024 Recap and Future Implications
The start of 2024 has been eventful, with industry-shaping developments and key trends emerging across the advertising and marketing landscape.
The Future of Local Advertising in the U.S.: Insights from BIA’s Latest Forecast
The local advertising landscape in the U.S. is set for significant growth, with projected revenues across all local media expected
The Hottest Holiday Season for Marketers: Trends and Strategies to Boost Campaigns
This year, not only is the temperature breaking records, but holiday marketing is heating up as well. From political events
The Rise of AI in Programmatic Advertising: A Passing Trend or an Essential Game-Changer?
Artificial intelligence is revolutionising the entire digital advertising ecosystem, and programmatic advertising is no exception. Roman Vrublivskyi, CEO of SmartHub
How Audio Programmatic is Transforming Brand Engagement
In an era where brands compete for consumer attention across multiple digital channels, audio programmatic advertising is emerging as a game-changer. Programmatic audio transforms
Podcasts: no longer just voices behind a microphone
Acast, one of the world’s largest independent podcast platforms, has just released Podcast Pulse, an insightful report created
UK Advertising Market Soars. A positive Shift in Ad Spend
The UK advertising landscape is experiencing a remarkable resurgence, with ad spending reaching nearly £20 billion (£19.6 billion)
All Eyes on AI: The Evolution of Audio Advertising
AI is undeniably transforming the advertising landscape, emerging as the most disruptive change in recent years. Nearly every
The Power of Radio in Political Campaigns: Insights from the Nielsen Study
According to the latest Nielsen report, Radio Is The Answer to political campaign reach. Staying ahead of the curve is essential in today's dynamic political
Unlocking Growth: AM/FM Radio Drives Average Website Traffic Increase of 14%
Over five years, from 2019 to 2023, the Cumulus Media | Westwood One Audio Active Group® teamed up with LeadsRx, a renowned authority in measuring
RAB and Borrell Report. Radio’s Digital Surge: A Look into the Future of Advertising
In the ever-evolving advertising landscape, digital platforms continue to reshape the industry. Recent data reveals a significant shift in radio advertising, with digital revenue soaring
Celebrating the Legacy and Future of Radio: World Radio Day 2024
On February 13th, we celebrate World Radio Day. The UNESCO General Conference officially declared World Radio Day (WRD) during its 36th session in 2011 and
A Strategic Approach to B2B Advertising: Mastering Programmatic Buying
In recent years, the advertising landscape has significantly transformed with the proliferation of digital content across various platforms. To effectively reach target audiences in this
What Next in the SoundScape? Key Trends Shaping the Audio Advertising Landscape
As we embark on the audio journey of 2024, the landscape is undergoing significant transformations, with several trends shaping the future of audio advertising. Let's
