AdTonos blog
Unlocking Growth: AM/FM Radio Drives Average Website Traffic Increase of 14%
Over five years, from 2019 to 2023, the Cumulus Media | Westwood One Audio Active Group® teamed up with LeadsRx,
RAB and Borrell Report. Radio’s Digital Surge: A Look into the Future of Advertising
In the ever-evolving advertising landscape, digital platforms continue to reshape the industry. Recent data reveals a significant shift in radio
Celebrating the Legacy and Future of Radio: World Radio Day 2024
On February 13th, we celebrate World Radio Day. The UNESCO General Conference officially declared World Radio Day (WRD) during its
A Strategic Approach to B2B Advertising: Mastering Programmatic Buying
In recent years, the advertising landscape has significantly transformed with the proliferation of digital content across various platforms. To effectively
Digital Audio Will Continue to Expand the Overall Audio Advertising Market in the US
As digital audio continues to rise, traditional radio maintains a dominant position, capturing nearly 60% of audio advertising revenues in 2024. Despite this, digital
Radio+Television Business Report: Audio Ad Tech Innovation, Backed By Neuroscience
Our digital audio advertising platform AdTonos introduces Amplifier, a groundbreaking technology born from extensive research aimed at redefining
Podcasting Landscape: Platforms, Consumer Insights, Listening Trends
In today's digital landscape, podcasts have become a powerful medium for consumers and marketers alike. According to EMARKETER,
A Call for Change! “Thriller-Inspired: Amplifier Enhances Audio Ad Quality to Double ROI”
What could Michael Jackson's iconic hit "Thriller" teach us about audio advertising? Surprisingly, quite a bit. Bruce Swedien,
Educate: The Power of Advertising Technology in Targeting the Right Audience
In the dynamic landscape of advertising, the ability to target the right audience has undergone a remarkable transformation, thanks to technological advancements. This blog post
Educate: Strategic Approaches for High-Performance Results in Audio Advertising
In today's ever-changing advertising environment, cutting through the deluge of approximately 4,000 daily advertising messages Americans receive has become an immense hurdle. Achieving success in
Unveiling the Evolution and Dynamics of Digital Audio Advertising: Tune In
In an era where audio advertising continues to evolve, there's more to the soundscape than ever. Gone are the days of traditional radio ads; today,
Key Takeaways from Gaming Spotlight 2023: Insights into the Evolving Gaming Market
November heralds the commencement of International Games Month, a dedicated period to pay tribute to the global gaming community and bring together gamers of all
The Sonic Wave: 5 Megatrends Shaping Audio Marketing in 2024 and Beyond
In the ever-evolving marketing landscape, staying ahead of the curve is crucial for success. In collaboration with Amazon Ads, Edison Research has unveiled five compelling
Exploring the Potential of Mobile Game and Audio Advertising in International Games Month
International Games Month celebrates the global gaming community, bringing gamers of all ages and backgrounds together to enjoy the world of interactive entertainment. International Games