AdTonos blog
Unlocking Growth: AM/FM Radio Drives Average Website Traffic Increase of 14%
Over five years, from 2019 to 2023, the Cumulus Media | Westwood One Audio Active Group® teamed up with LeadsRx,
RAB and Borrell Report. Radio’s Digital Surge: A Look into the Future of Advertising
In the ever-evolving advertising landscape, digital platforms continue to reshape the industry. Recent data reveals a significant shift in radio
Celebrating the Legacy and Future of Radio: World Radio Day 2024
On February 13th, we celebrate World Radio Day. The UNESCO General Conference officially declared World Radio Day (WRD) during its
A Strategic Approach to B2B Advertising: Mastering Programmatic Buying
In recent years, the advertising landscape has significantly transformed with the proliferation of digital content across various platforms. To effectively
The Podcast is the Star: Adapting Marketing Strategies to the Changing Media Landscape
In one of our previous blog articles, we extensively discussed the Edison Research findings of their annual Infinite Dial study. Today, we will focus
Podcasting Landscape: Platforms, Consumer Insights, Listening Trends
In today's digital landscape, podcasts have become a powerful medium for consumers and marketers alike. According to EMARKETER,
A Call for Change! “Thriller-Inspired: Amplifier Enhances Audio Ad Quality to Double ROI”
What could Michael Jackson's iconic hit "Thriller" teach us about audio advertising? Surprisingly, quite a bit. Bruce Swedien,
Honouring International Women’s Day: Origins, Evolution, and UN Theme 2024
Every year on March 8th, we celebrate International Women's Day. In European culture, this day is observed on
Contextual Advertising in 2024: Embracing a Privacy-First Era and AI-Powered Transformation
The realm of digital marketing is on the cusp of a major transformation, with contextual advertising projected to play a pivotal role in reshaping the
Educate: The Power of Advertising Technology in Targeting the Right Audience
In the dynamic landscape of advertising, the ability to target the right audience has undergone a remarkable transformation, thanks to technological advancements. This blog post
Educate: Strategic Approaches for High-Performance Results in Audio Advertising
In today's ever-changing advertising environment, cutting through the deluge of approximately 4,000 daily advertising messages Americans receive has become an immense hurdle. Achieving success in
Unveiling the Evolution and Dynamics of Digital Audio Advertising: Tune In
In an era where audio advertising continues to evolve, there's more to the soundscape than ever. Gone are the days of traditional radio ads; today,
Key Takeaways from Gaming Spotlight 2023: Insights into the Evolving Gaming Market
November heralds the commencement of International Games Month, a dedicated period to pay tribute to the global gaming community and bring together gamers of all