AdTonos blog
The Power of Curation in Programmatic Advertising
Why Marketers Need to Rethink Their Approach The traditional approach to programmatic ad buying, which relies heavily on third-party data
Ad-Supported Audio Still Reigns – Here’s Why That Matters
Remember when ad-free listening meant flipping through your CD wallet or untangling a cassette tape? Good times. Dodging ads is
Audio Ads: A Strategic Powerhouse for Advertisers
Audio and Radio Elevate Media Strategies Audio and radio ads aren’t just background noise but powerful tools for sales activation
How Gamers Find New Brands Through In-Game Ads?
The Growing Influence of In-Game Ads Gaming has never been more popular, with digital gaming reaching an all-time high in
Why Podcast Ads Are Just Getting Started?
Podcasting is no longer a single-format medium. It has evolved into a fluid, multi-format experience that follows listeners across various contexts, platforms, and moments
Sound On: Unlocking Audio for Film and Streaming
Audio's Role in Boosting Movies and Streaming In a world where media budgets are dominated by visual advertising,
Broadcasting’s Future: Digital First, Analog Always
Digital Radio: The Future of Broadcasting As media continues to evolve in the digital age, radio remains one
From Airwaves to Clicks: Radio’s Digital Impact
New Study Proves Audio’s Influence Beyond the Airwaves In a media landscape saturated with digital noise and AI-generated
The Power of Radio Advertising: Why It Still Works
Is Radio Advertising Still Effective? With so much focus on podcasts, YouTube, and streaming music services like Spotify and Apple Music, it’s easy to overlook
Addressability of Programmatic Audio Ads
Advertisers seek precision and efficiency in reaching their target audiences in today's digital landscape. Programmatic audio advertising has revolutionized how brands connect with listeners by
The Future of Radio Advertising: Resilience, Reach, and Innovation
Radio remains a resilient and powerful medium for advertisers as the media landscape evolves. According to Ad Results Media’s (ARM) latest report, 2025 Radio Advertising
The Podcasting Boom: Global Advertising Opportunities
Over the past decade, podcasting has evolved from a niche medium into a mainstream entertainment and information powerhouse. What started as a space dominated by
The Impact of Audio in the Advertising Media Mix
In today’s content-saturated world, brands and creators must find innovative ways to stand out and engage with audiences. While video and text-based content have long
Record-Breaking Audio Listening Trends in the US
The final quarter of 2024 marked a significant milestone for audio consumption in the U.S., accounting for nearly 20% of Americans’ daily media time. That
