AdTonos blog
Audio Ads in Programmatic Media: 2025 Trends
The landscape of programmatic media is rapidly evolving, and audio advertising is emerging as a key player in the mix.
Creativity in Audio Campaigns: Key Insights and Practices
Creativity lies at the heart of effective advertising, and its importance in audio campaigns is no exception. Drawing from industry-leading
The Hidden Power of Audio: How It Fuels Branded Search Growth
Audio advertising is emerging as a powerful yet underutilised tool in the rapidly evolving marketing ecosystem. According to Oxford Road’s
The Top 10 Insights of audio habits from Edison Research
Edison Research, the leading podcast research company, producing the only survey-based data on podcast listening in the US., reflected on
Audio Ads: A Strategic Powerhouse for Advertisers
Audio and Radio Elevate Media Strategies Audio and radio ads aren’t just background noise but powerful tools for sales activation and brand building. In
The Power of Radio Advertising: Why It Still Works
Is Radio Advertising Still Effective? With so much focus on podcasts, YouTube, and streaming music services like Spotify
Addressability of Programmatic Audio Ads
Advertisers seek precision and efficiency in reaching their target audiences in today's digital landscape. Programmatic audio advertising has
The Future of Radio Advertising: Resilience, Reach, and Innovation
Radio remains a resilient and powerful medium for advertisers as the media landscape evolves. According to Ad Results
A Post-Cookie World with Streaming and Audio Ads
As third-party cookies face extinction, the advertising industry finds itself at a pivotal moment. Google’s decision to phase out third-party cookies, a staple of digital
Multi-Channel Audio Ads Drive Holiday Conversion
The holiday season is crucial for brands aiming to stand out in a crowded market. With consumers ready to shop and spend, audio ads are
Digital Audio Ads: More Listening, More Opportunities!
In today's fast-evolving media landscape, digital audio is emerging as a powerful force. With people spending more time on their phones, smart speakers, and connected
Podcasts: no longer just voices behind a microphone
Acast, one of the world’s largest independent podcast platforms, has just released Podcast Pulse, an insightful report created in collaboration with Edison Research, Dentsu and
UK Advertising Market Soars. A positive Shift in Ad Spend
The UK advertising landscape is experiencing a remarkable resurgence, with ad spending reaching nearly £20 billion (£19.6 billion) during the first half of 2024. This
All Eyes on AI: The Evolution of Audio Advertising
AI is undeniably transforming the advertising landscape, emerging as the most disruptive change in recent years. Nearly every brand is integrating AI into its marketing
