From the market

In the ever-evolving advertising landscape, digital audio platforms have become powerful channels for effectively reaching audiences. The Americas, in particular, are experiencing a significant surge in digital audio advertising, driven by changing consumer preferences, technological advancements, and strategic investments by major players in the industry. Market Insights and Projections According to Statista data in March

Political advertising is transforming significantly, driven by changing media consumption habits and evolving campaign strategies. As campaigns and interest groups gear up for the 2024 election, they are poised to invest record amounts in promoting candidates and causes across various media channels. While linear TV remains a cornerstone of political advertising, there's a notable shift

In today's digital landscape, podcasts have become a powerful medium for consumers and marketers alike. According to EMARKETER, US listeners will spend an average of 54 minutes daily on podcasts in 2024, which suggests that podcasts offer a unique opportunity to engage with a captivated audience. EMARKETER'S comprehensive guide delves into the top platforms, key

What could Michael Jackson's iconic hit "Thriller" teach us about audio advertising? Surprisingly, quite a bit. Bruce Swedien, the audio engineer behind "Thriller," mixed the song using primary speakers. His rationale was simple yet profound: if the music sounded fantastic on rudimentary speakers, it would captivate listeners on any device, from boomboxes to headphones. This

In the dynamic world of digital advertising, the future of audio is promising, driven by innovation and advanced measurement capabilities. The latest findings from IAB Australia's "Australian Audio State of the Nation Report" shed light on the flourishing digital audio ecosystem, revealing a surge in investment and a shift towards sophisticated targeting and personalisation. Now

According to the latest Nielsen report, Radio Is The Answer to political campaign reach. Staying ahead of the curve is essential in today's dynamic political landscape. With traditional strategies facing challenges and emerging new avenues, campaigns must adapt to reach voters effectively. A recent Nielsen study, conducted in partnership with Cumulus Media, iHeartMedia, and Audacy,

Over five years, from 2019 to 2023, the Cumulus Media | Westwood One Audio Active Group® teamed up with LeadsRx, a renowned authority in measuring advertising impact on website traffic, to conduct 17 attribution studies across various brand categories. These categories spanned a broad spectrum, including tax preparation services, B2B supplies/services, apparel and jewellery retailers,

In the ever-evolving advertising landscape, digital platforms continue to reshape the industry. Recent data reveals a significant shift in radio advertising, with digital revenue soaring to new heights. According to the annual digital revenue benchmarking report released by the Radio Advertising Bureau (RAB) and Borrell Associates, radio's digital revenue surged by 6.8% in 2023, reaching

In recent years, the advertising landscape has significantly transformed with the proliferation of digital content across various platforms. To effectively reach target audiences in this dynamic environment, a data-driven approach has become essential. For B2B advertisers, programmatic buying presents a strategic solution, harnessing automation and real-time insights to streamline digital advertising efforts. Here's a step-by-step

As we embark on the audio journey of 2024, the landscape is undergoing significant transformations, with several trends shaping the future of audio advertising. Let's explore the key developments that are set to redefine the way brands engage with their audiences through audio channels. The Dominance of Programmatic Audio Buying The Interactive Advertising Bureau (IAB)