Paul Smith, AdTonos’ SVP of Sales, shares his thoughts on interactive ads and how they are revolutionizing digital advertising on mobile gaming platforms. As the media and entertainment landscape has shifted and evolved, so too has the advertising industry that keeps it free. So far, this has worked rather well. There is one thing, however,
The Smart Speaker Audience at a Glance What does the audience for smart speaker audio look like in 2022 so far? A recent study by NPR on Smart Audio surveyed 1190 smart speaker owners, 560 users of voice-operated assistants on non-smart speaker devices and 584 users of non-voice enabled devices. The ways in which smart
It’s the perfect time to be a publisher or an advertiser on audiobook platforms! Audiobook audiences and revenues have grown for 10 consecutive years, and in 2021 alone, revenues increased to $1.6 billion. That’s a huge 25% boost in revenue! The Most Popular Audiobooks Genres In 2021, approximately 74,000 audiobooks were published, with Science Fiction
Did you know that since 2014, podcast creators have generated over $150 million through Acast alone, with net sales revenue skyrocketing by 73%? Independent research studying the preferences of 18000 across the UK, US and Sweden analysed the likeability of ad creative, quality of storytelling, brand preference and other measures shows that 3D podcast ads
The AdTonos Stand was well received at The Podcast Show London on 25 - 26th May. We loved seeing so many people stopping to take selfies with our stand’s visuals. We were pleased that our new image caught the attention of so many attendees, many of whom also stopped to share their insights and enquire
Paul Smith, SVP of Sales at AdTonos, shares his insights into uncertainties surrounding the final form of the Metaverse and how it's impacting the entertainment, music and audio industries. Despite lingering uncertainties around the metaverse and it’s ‘final form’, the gamification of the entertainment, music, and audio industries is already in full swing: Spotify has
It was such a privilege to not only attend Advertising Week Europe, but to deliver a live interview in front of such an amazing audience of advertising professionals, especially after years of restrictions on in-person events! AdTonos’ Digital Marketing Manager, Nida El Amraoui, delivered an inspiring interview about what it takes to be an inclusive
AdTonos is a world-leading adtech that exponentially increases monetisation for advertisers, publishers and developers. AdTonos’ solutions can integrate into mobile gaming platforms, audiobook platforms, digital audio streams, online radio and podcasts across Europe, the United States, Asia, Africa and LATAM. These solutions operate on smart speakers and voice-assisted mobile devices operating on Android or iOS.
Building for Success: Wojciech Lichota, CTO and Co-Founder Wojciech Lichota, Chief Technology Officer and Co-Founder of AdTonos, joined the company just over three years ago, and dedicated himself to creating one of Poland’s best R&D teams. Wojciech and his team have built and continue to develop the robust AdTonos platform. Through the team’s efforts, today
A recent study estimates that 193 million people listen to online audio on a monthly basis in the US alone. It also found that listeners are more likely to interact in a myriad of ways with ads that run on their favourite podcast; 45% will visit the brand website, 42% consider making a purchase of
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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