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As the digital advertising landscape continues to evolve, podcasting stands out as a unique medium: one where both attention and trust converge. The latest findings from The Advertising Landscape 2025 – Part Two by Sounds Profitable, presented by Tom Webster, reaffirm podcasting’s unique position as a high-impact, high-trust environment for advertisers. This landmark study is

Podcasting is no longer a single-format medium. It has evolved into a fluid, multi-format experience that follows listeners across various contexts, platforms, and moments in their lives. And with that evolution, podcast advertising has entered a new era—one that’s smarter, more targeted, and more effective than ever before. At AdTonos, we’re proud to be at

The digital audio revolution is accelerating, and the UK is now at its forefront. According to The Infinite Dial UK 2025 report, produced by Edison Research, sponsored by SiriusXM Media and AdSwizz, online listening habits in the UK have reached record levels, surpassing even the U.S. in key areas. UK Surpasses U.S. in Weekly Online

In recent years, artificial intelligence (AI) has moved from the periphery to the core of digital advertising, and nowhere is its impact more profound than in programmatic and audio advertising. As AI reshapes how we target, deliver, and optimise campaigns, advertisers and publishers are rethinking what’s possible. More innovative, Faster, More Efficient Programmatic advertising was

The first quarter of 2025 marked a major milestone for the audio industry in the U.S. Americans are now spending nearly four hours a day with audio content. According to Edison Research’s Share of Ear® and Nielsen data, daily audio consumption hit an average of 3 hours and 54 minutes, spanning radio, podcasts, streaming music, and satellite radio. It’s a clear

In a groundbreaking move for digital audio advertising, AdTonos has joined forces with NumberEight to revolutionise targeted advertising in podcasts and mobile audio. This partnership combines NumberEight's ID-less data tech with AdTonos' global audio reach to deliver engaging, privacy-safe campaigns across today's fragmented media landscape. Solving Today's Audio Advertising Challenges The audio advertising industry has

Audio in 2025: Evolving Habits in a World of Infinite Choice As audio content becomes more diverse and accessible than ever, listeners' expectations are shifting. From once being limited to live radio and physical media like vinyl or CDs, today’s audiences enjoy an endless stream of personalised playlists, niche podcasts, and curated radio across multiple

In a world where consumer attention is fragmented across devices, channels, and platforms, local advertisers need effective and efficient solutions. Enter digital audio—a medium that’s no longer just the domain of national brands and global campaigns. For local businesses looking to build brand awareness, drive footfall, or grow online engagement, digital audio advertising is fast

The way audiences consume radio is evolving rapidly, and the latest RAJAR (Radio Joint Audience Research) figures for Q1 2025 make that clearer than ever. UK radio listening via online platforms and smart speakers has reached record-breaking levels, highlighting the growing role of connected devices in everyday listening habits. Online Listening Hits New Peak Total

The global programmatic advertising market is experiencing unprecedented growth, and it’s not slowing down anytime soon. According to a recent report by Persistence Market Research, the market is projected to skyrocket from nearly US$3 billion in 2017 to an estimated US$29.8 billion by the end of 2025, representing a remarkable CAGR of 33.3%. At AdTonos,