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Ads during Alexa voice games – a new niche for audio ads discovered

Players posted on social media that Alexa is placing ads during voice games as reported by Voicebot.ai. It seems to be an unannounced test by Amazon because developers can’t include ads into Alexa skills according to current policy. Looks like we’re going to have one more niche for audio advertising. The whole thing started with

By |2021-10-22T08:13:31+01:00September 28th, 2021|In the media, News|0 Comments

ExchangeWire: Programmatic Audio for Marketers

Following the IAB Podcast Upfront conducted last week, in which it was revealed that marketers are adapting to fragmentation issues within audio by adopting contextual targeting solutions, ExchangeWire speaks to industry professionals for their take on how advertisers can leverage programmatic opportunities within this rapidly-growing channel. Michal Marcinik, our CEO and founder commented: Performance data key "Audio can now offer

By |2021-10-22T08:16:16+01:00September 15th, 2021|From the market, In the media, News|0 Comments

Paul Smith joined AdTonos as Senior VP of Sales

AdTonos has appointed Paul Smith as Senior VP of Sales to support the global growth of sales, with a primary focus on the UK. Paul has over 12 years of experience in the Radio Industry successfully managing multiple Commercial teams across the UK, representing some of the largest market-leading brands. Paul spent much of his

By |2021-10-22T08:19:40+01:00September 13th, 2021|News|0 Comments

IAB’s UK Audio Week. The key takeouts from Creative Workshop!

It was a truly exciting experience – illuminating in so many ways. We are sincerely grateful for the opportunity to speak our minds during this event. Michał Marcinik, founder and CEO of AdTonos, spoke on behalf of our company. During the webinar, every participant had the opportunity to deepen their understanding of audio advertising in

By |2021-10-22T08:17:16+01:00September 10th, 2021|In the media, News|0 Comments

Voice technologies are calling us loud and clear

Technology is no longer sneaking into our lives, it’s ostentatiously living rent-free right in the same room. And that’s marvellous news for audio marketing! The numbers are truly impressive. The absorption of voice technologies by society took place at an even faster pace than the popularization of smartphones. By 2023, voice commerce is projected to

By |2021-10-22T08:24:25+01:00August 25th, 2021|From the market, News|0 Comments
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