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Understanding Advertisers’ Preferred Programmatic Transaction Methods

In the ever-evolving digital advertising landscape, the impending deprecation of third-party cookies has raised numerous questions about the future of ad transactions and targeting. However, an EMARKETER chart reveals that advertisers' preferred transaction methods and device usage remain unchanged.   According to a November 2023 survey data by the Interactive Advertising Bureau (IAB), 60% of

By |2024-06-13T15:44:19+01:00June 13th, 2024|From the market, News|Comments Off on Understanding Advertisers’ Preferred Programmatic Transaction Methods

The Future of Digital Advertising: Crossing the Revenue $1 Trillion Milestone Next Year

The digital advertising industry is on a remarkable growth trajectory. According to the EMARKETER forecast, worldwide ad spending is set to grow by 9.0% this year, primarily driven by a 12.2% year-over-year increase in digital ad spend. This surge underscores the shifting dynamics of the advertising landscape and highlights the increasing importance of digital platforms

By |2024-06-13T12:57:30+01:00June 11th, 2024|From the market, News|Comments Off on The Future of Digital Advertising: Crossing the Revenue $1 Trillion Milestone Next Year

Podcast Consumption in the UK: Insights and Trends Presented by BBC at The Podcast Show

The latest BBC data unveil compelling changes in UK podcast consumption, signifying notable shifts in listener demographics and preferences. This report delves into these trends, offering invaluable insights for content creators, marketers, and advertisers. The data from the BBC, Ofcom, and RAJAR, which reveals a staggering 139% increase in the number of hours Britons spend

By |2024-06-13T14:29:30+01:00June 7th, 2024|From the market, News|Comments Off on Podcast Consumption in the UK: Insights and Trends Presented by BBC at The Podcast Show

The Rapid Rise of Programmatic Political Advertising in the US: Implications and Trends

With the digital shift in political advertising, programmatic strategies have significantly increased. The EARKETER's US Political Ad Spending Forecast 2024 report, a crucial resource, projects a 156.3% growth in digital political ad spending this year compared to the previous presidential election year, outpacing the overall growth in US political ad spend. The report also highlights

By |2024-06-25T12:28:59+01:00June 6th, 2024|From the market, News|Comments Off on The Rapid Rise of Programmatic Political Advertising in the US: Implications and Trends

The Top Audio Brands of 2024: Mastercard and Shell Lead the Way

Sound has become pivotal for brands aiming to elevate consumer experiences and foster brand recognition in a rapidly evolving marketing landscape. Recognising the increasing influence of audio in advertising, Landor Group and WPP Network’s amp recently revealed the sixth annual Best Audio Brands report. This report offers an in-depth analysis of the leading audio brands

By |2024-06-05T09:33:39+01:00June 5th, 2024|From the market, News|Comments Off on The Top Audio Brands of 2024: Mastercard and Shell Lead the Way

UK Passes Digital Markets Bill to Regulate Big Tech and Empower Publishers

The United Kingdom has taken a significant step in redefining the relationship between tech giants and news publishers with the passing of the Digital Markets, Competition and Consumers Bill. The newly approved legislation grants authority to the Digital Markets Unit, an arm of the Competition and Markets Authority, to oversee and regulate the activities of

By |2024-06-03T15:39:45+01:00June 3rd, 2024|From the market, News|Comments Off on UK Passes Digital Markets Bill to Regulate Big Tech and Empower Publishers

The Impact of Audio Advertising on Influencing Devoted and Impulsive Shoppers

In today's dynamic marketplace, reaching consumers effectively is crucial for brands seeking to stand out. Recent research by Audacy, a multi-platform audio content and entertainment company sheds light on the significant impact of audio advertising in influencing shoppers. Audacy's study classifies consumers into two primary categories: devoted shoppers and impulsive shoppers. Devoted shoppers are the

By |2024-05-23T17:11:48+01:00May 29th, 2024|From the market, News|Comments Off on The Impact of Audio Advertising on Influencing Devoted and Impulsive Shoppers

Podcast Advertising Insights 2024: Elevating Brands through Audio

As the radio industry embraces the digital landscape, numerous companies' expansion of podcast divisions is proving to be a strategic win for advertisers. Businesses targeting other businesses and those focused on performance are capitalising on on-demand audio to notably amplify their brand metrics, highlighting the efficacy of podcast advertising. The evolution of podcasts from primarily

By |2024-05-23T17:11:10+01:00May 27th, 2024|From the market, News|Comments Off on Podcast Advertising Insights 2024: Elevating Brands through Audio

The Podcast Show 2024 Ignites London with Industry Titans and Emerging Creators

The Podcast Show 2024 is lighting up London this week with a two-day extravaganza at The Business Design Centre in Islington. This highly anticipated event draws industry leaders, brands, platforms, and new creators from around the globe to celebrate and shape the future of podcasting. With official partners like Acast, Amazon Music and Wondery, Audioboom,

By |2024-06-03T15:51:55+01:00May 24th, 2024|From the market, News|Comments Off on The Podcast Show 2024 Ignites London with Industry Titans and Emerging Creators

Programmatic IO Las Vegas 2024: Key Takeaways from the event

AdExchanger’s Programmatic IO kicked off in Las Vegas on May 20, 2024, with strong momentum as the digital marketing industry gears up for its next era. The agenda was meticulously crafted to reflect the evolving landscape and professionals' pressing issues. Tony Moustakelis, our Senior Director Programmatic Partnership, attended the Programmatic IO event this year. He

By |2024-05-24T13:51:38+01:00May 23rd, 2024|From the market, News|Comments Off on Programmatic IO Las Vegas 2024: Key Takeaways from the event
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