While the stereotypical gamer is often perceived as a young male, the gaming industry is experiencing a significant shift in gender representation. Previously considered 'casual players' on the sidelines, women are now leading a revolution reshaping the sector. With almost half of all global gamers being female and their numbers continuing to rise, it's crucial
The radio industry is undergoing a significant transformation driven by data technologies and artificial intelligence (AI). Listeners today expect highly tailored and personalised content, similar to their experiences when streaming music or podcasts. British radio stations are adapting to this shift by integrating AI to deliver more customised experiences to their audiences. This transformation ensures
As the role of cookies diminishes and audience data signals face challenges, marketers are increasingly turning to AI to enhance addressability, targeting, and measurement in their advertising strategies. With AI driving significant transformations in programmatic advertising, the industry is witnessing a shift towards audience targeting without cookies, leveraging real-time data processing to optimise targeting and
The gaming industry remains a resilient hub of innovation and growth, as evident in the latest findings from Newzoo's Global Games Market Report 2024. With a comprehensive analysis of the PC, console, and mobile gaming markets, the report paints a promising picture of the industry's future. In the current year, Newzoo has enhanced this segment
In a world where many apps and digital platforms are vying for our attention, super apps have emerged as a potential solution to simplify and streamline our digital experiences. Superapps, which integrate multiple functions such as messaging, payments, shopping, and more into a single platform, have the potential to revolutionise the way we interact with
In the ever-evolving advertising world, connecting with consumers across various channels is crucial to staying relevant and impactful. While many marketers are familiar with traditional channels such as social media, display advertising, and connected TV (CTV), it's essential to recognise the potential of emerging channels in programmatic media buying. In today’s blog post, we'll explore
The advertising world is experiencing a significant evolution, with growth trajectories that promise unprecedented changes in how brands engage with consumers. As we look forward to 2024 and 2025, the global advertising market is poised for a remarkable leap, with projections indicating a 10.5% rise in ad spend that will exceed the $1 trillion mark
The podcasting landscape in the US is evolving rapidly, and the latest study from Sounds Profitable, in cooperation with Signal Hill Insights, represents the country's most extensive publicly available study of podcast consumption. With a sample of over 5,000 Americans aged 18 and above, this comprehensive report, "The Podcast Landscape" provides invaluable insights into podcast
The industry experts and IAB UK's Audio Group members shared tier insights for The Drum's Focus Week on Consumer Tech. One such expert, Michal Marcinik, CEO and Founder of AdTonos, highlights the profound influence of evolving consumer technologies on the reach and effectiveness of digital audio advertising. Michal said: “Evolving consumer technologies are significantly increasing
New data reveals a fascinating trend in audio consumption: the average American spends an impressive 4 hours and 5 minutes daily engaged with audio media. Nearly 20% of their day is devoted to listening to radio, podcasts, music streaming services, and satellite radio. But what exactly are they tuning into, and where are they doing
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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