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In an era where digital dominates the advertising landscape, traditional radio advertising continues to prove its effectiveness in driving brand growth, sales, and profitability. A new study from marketing effectiveness expert Peter Field highlights the undeniable impact of AM/FM radio advertising, revealing that brands using radio experience significantly more substantial market share, pricing power, brand

Great news for the audio advertising industry! Starting 1 October 2025, the UK will enforce a ban on paid online ads for HFSS (high fat, salt, sugar) products. However, audio ads are exempt from this restriction! The article's authors on the IAB UK website discuss the new rules for paid advertising in the UK and the

Last week, Edison Research released its annual Infinite Dial 2025 report, highlighting how podcasting has officially transitioned from a niche format to a mass-reach media channel. When Edison launched the Infinite Dial Study in 1998, audio streaming was still in its infancy, accessible only via slow dial-up connections. Fast-forward 27 years, and podcasting is now

As audio consumption continues to grow, advertisers have a unique opportunity to leverage commercial audio to enhance their marketing efforts. Audio advertising offers distinct advantages in long-term brand building and short-term sales activation. By understanding these benefits, advertisers can optimize their strategies and maximize their impact. The Role of Audio in Demand Generation Mass Reach

The UK commercial audio market is thriving like never before, capturing a growing audience and attracting increasing investment from advertisers. The industry is witnessing unprecedented growth, with connected devices reshaping listening habits and commercial broadcasters leading the charge. This article explores the rapid expansion of the commercial audio sector, the role of evolving technology, and

The Infinite Dial, the longest-running survey of digital media consumer behaviour in the U.S., has once again provided a comprehensive look at how Americans engage with digital audio. Conducted by Edison Research and supported by Audacy, Cumulus Media, and SiriusXM Media, the 2025 report highlights a record-breaking year for podcast consumption and online audio engagement.

Programmatic advertising is evolving unprecedentedly, driven by advancements in ad tech, privacy regulations, and shifting consumer behaviours. As we move into 2025, advertisers must prepare for key trends shaping the future of digital advertising. From the rise of retail media networks (RMNs) to the growth of connected TV (CTV) and private marketplaces (PMPs), the programmatic

The UK commercial audio landscape is evolving rapidly, offering advertisers an unprecedented opportunity to connect with audiences. Driven by digital innovation, the sector is experiencing significant growth, enhancing the reach and effectiveness of audio advertising. This article explores the trends shaping commercial audio, the advantages digital audio provides advertisers, and how best to leverage these

In a world dominated by visual advertising, audio is proving to be a powerful and engaging medium. From podcasts to smart speakers and programmatic radio, brands are leveraging cutting-edge ad tech to reach consumers in ways that seamlessly integrate into their daily lives. The rise of AI and personalisation is revolutionising the space, making audio

Audio advertising is rapidly becoming a crucial part of the marketing mix, allowing brands to reach engaged audiences across radio, podcasts, streaming services, and smart speakers. However, getting started can seem complex for many advertisers—especially those unfamiliar with audio as a medium. Fortunately, technological advancements, automation, and targeting capabilities are making audio advertising more accessible