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If there’s one constant in the advertising industry, change happens fast, and there’s no room for complacency. By the early 2010s, ad networks found themselves under intense pressure. The rise of programmatic advertising brought transparency concerns surrounding traditional ad networks' opaque "black box" nature. Meanwhile, quality issues, the growing popularity of direct deals, and the

Podcast hosts often have a close, personal connection with their listeners, creating a unique opportunity for brands to build trust with their target audience. If you’re one of the many podcast listeners (over half of Americans), you’ve likely noticed ads - some are traditional, while others are read by the hosts themselves (host-read ads). This

In today’s fast-paced digital world, voice assistants like Amazon Alexa, Google Assistant, and Apple’s Siri have become integral to our daily lives. From setting reminders to playing music, voice-activated technology is now our assistant, and its influence is expanding into digital marketing. A report from PwC shows that 93% of consumers are satisfied with their

AI's role in programmatic advertising is rapidly evolving, and its importance will only increase, especially for enterprise-level brands. As generative AI technology advances, it is poised to transform how companies create and deliver ads. The future of advertising will see AI-generated, dynamic content tailored to specific user segments in real-time, creating a more personalized, engaging

As we approach 2025, exciting changes are coming to the AM/FM radio world, driven by Nielsen’s recent announcement about enhancing its Portable People Meter (PPM) system. According to Nielsen, these changes could result in a 10% increase in total U.S. AM/FM radio listening levels, which will likely significantly impact the audio advertising landscape. These advancements

A New Record-Breaking Milestone UK commercial radio has hit a historic milestone, reaching over 40 million listeners for the first time. According to the latest RAJAR figures for Q2 2024, a record-breaking 40.5 million people now tune into commercial radio weekly, surpassing the previous high of 39.7 million set just a quarter earlier in Q1

For decades, marketing has been synonymous with visuals. From images to videos, the evolution of visual content—reels, short videos, and memes—has dominated the communication landscape. But now, the tides are shifting. Slowly but surely, audio is emerging as a powerful tool in the world of marketing and advertising. The Rise of Audio in Marketing The

DMEXCO 2024 made a vibrant return to Koelnmesse last week, drawing some of the biggest names in ad tech for one of Europe's most anticipated industry conferences. But what exactly unfolded at this year’s event? John Still provides a comprehensive recap of the event in his article for ExchangeWire. As expected, AI stole the spotlight,

Podcasts have become an essential part of daily life for millions worldwide, with over half a billion tuning in regularly. Yet despite the vast and growing audience, podcast advertising remains a largely underleveraged channel. With new research showing that podcast consumers are highly desirable for brands, the question is: why aren’t more companies investing in

Artificial intelligence (AI) has revolutionized the marketing industry, bringing about significant changes in how businesses engage with their audience and optimize their strategies. From personalisation at scale to predictive analytics and automation, AI is driving efficiency and scalability while introducing new tools that redefine marketing practices. In this article, we'll explore the key trends and