At Adform Summit: The Time is Now in Warsaw the speakers raised topics related to the latest trends in advertising, methods of monetization of advertising space and use of data in programmatic. They also talked about the vision of development for the coming years, just like Michal, Adtonos CEO, talked about the power of audio
We are happy to announce our approved status as a registered vendor of the IAB Europe Transparency and Consent Framework (TCF), which confirms that AdTonos/Radio Net Media Ltd. complies with the EU’s GDPR and ePrivacy Directive when processing personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device
One of the main topics of conversations at this year’s Dmexco in Cologne, Germany was the so-called "cookie conundrum". Facing a future without third-party cookie tracking resulting from a mix of GDPR and ad cookie blocking, publishers now take to high-quality first-party ads. Consumer habits are changing, people listening via headphones with the phones already
What a great day for us! We are delighted to confirm AdTonos/Radio Net Media Ltd.’s IAB UK Membership. Find out more.
We proudly announce that Michal Marcinik was accepted by E2E as an ambassador. E2E enables extraordinary connections for entrepreneurs. It is a platform where high growth entrepreneurs can find the right advice, support, people and finance to give their enterprise the best chance of success. E2E, founded in 2011, is a trusted community driven by
A very interesting case showing the importance of a sonic branding and brand tune based on the example of Mastercard. The global payment card giant was looking for a jingle that would be customized for 210 countries, for every buying situation – and it took them 2 years to find it. The article published in
The latest data shows that today, one-third of Americans own a smart speaker – an amount that has tripled over the past two years. This opens up huge opportunities for marketers and companies who want to invest in voice-activated advertising. Voice-activated advertising has been one of the hottest trends marketers talk about online and at
Research shows listening is now the second most popular online activity among US adults, beating social media browsing, and preceded only by video. This leads to more media investment, with programmatic audio buying a growing part of the overall picture. Because digital audio is a naturally mobile channel – much more so than video, let
The use of voice assistants in the US is thought to be reaching its critical mass, as projected by the research firm eMarketer. This means that the growth might slow down – but it’s nowhere near stopping. According to research, the most used device for voice assistants are still smartphones. eMarketer anticipated that 97.9 million
Rajar – the official body measuring radio audiences in the UK – published the results for the second quarter of 2019. Their research shows that digital radio listening is up to 56% of the adult population in the UK. 89% of them tune into a radio station every week, amounting to 1.015bn listening hours. The
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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