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AdTech

Beating the Odds: AdTonos’ Startup Success

We’ve had a record breaking year at AdTonos, seeing 10x growth, we’ve doubled in terms of employees, and are expanding in the US (the biggest tech market globally) and throughout Europe. Behind today’s success were many setbacks, a lot of perseverance and a fair share of sacrifice. 1 in 3 startups started off with $10,000

By |2022-11-15T12:05:53+00:00October 14th, 2022|Uncategorized|0 Comments

Podcasts then and now: How one medium took over the media

Written by AdTonos CEO and Founder, Michael Marcinik In 2004, a Guardian article highlighted a new, innovative medium that stood out through “the intimacy of voice” paired with “interactivity (…) convenience and portability”. The journalist Ben Hammersley was talking about podcasts, and besides some minor technological updates, this description could have been said today. Audio media

By |2022-10-13T14:52:53+01:00October 13th, 2022|Uncategorized|0 Comments

Navigating the ethics of AI in a time of experimentation

Written by AdTonos SVP of Commercial, Paul Smith Every company wants to be a trailblazer. And what better way to prove your innovation than using the latest developments in AI creatively? As AI technology progresses and its uses become not only more sophisticated and complex, but also more mainstream, more and more brands are looking

By |2022-10-13T09:47:31+01:00October 12th, 2022|Uncategorized|0 Comments

Gaming & The Mobile App Boom in Britain

According to Statista estimates, there will be 2,309.4 million mobile gamers by 2026, and that from October 2020 to January 2021, 39% of surveyed adults were self-professed mobile gamers in the UK. That’s up from 23% in the previous year! Far from taking a backseat post-pandemic, mobile usage is on the rise. Data.ai has reported

By |2022-11-15T12:04:13+00:00October 11th, 2022|Uncategorized|0 Comments

Gaming, Mental Health, and Influencer Sponsorship

Post 2020, 51% of the UK population now plays online games, according to research by Marmalade Game Studio and Consumer Intelligence. That’s double the amount of gamers pre-2020! Another surprising trend is that 55% of mobile gamers in the UK are aged 55+; that’s more than double the number of gamers aged 25-34 (which is

By |2022-11-15T11:59:04+00:00October 10th, 2022|Uncategorized|0 Comments

Support Your Wellbeing with Digital Audio: Part 2 of 2

We’re wrapping up Work Life Week with another blog dedicated to wellbeing!  In this second and final blog post on wellbeing (for now!). In this blog, we share some popular podcasts for self-development, improving relationships, and financial literacy. So let’s get started! Best Podcasts and Livestreams for Self-Development On Purpose Jay Shetty’s ‘On Purpose’ podcast

By |2022-10-10T11:26:26+01:00October 10th, 2022|Uncategorized|0 Comments

Support Your Wellbeing with Digital Audio: Part 1 of 2

We’re kicking off Work Life Week with a blog on wellbeing, and great resources to support your wellbeing through audio content! Did you know that digital audio can create the strongest emotional unifier, community builder, and mental health support resource compared to other digital marketing channels?  For example, 55% of Gen Zs and 80% of

By |2022-10-10T11:26:42+01:00October 10th, 2022|Uncategorized|0 Comments

Bridging the Gap: Technology as Empowerment

Written by Paul Smith, SVP of Commercial, AdTonos In early August, Project Understood, Gold winner of the 2022 Creative Effectiveness Lions, made the headlines for successfully making voice technology more accessible to the Down Syndrome community. Up until then, the AI driving this technology was only capable of understanding one in three words of those with atypical

By |2022-10-05T10:14:50+01:00October 4th, 2022|Uncategorized|0 Comments
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