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Radio versus Podcasts versus 3D Podcasts: Who Reigns Supreme?

Did you know that since 2014, podcast creators have generated over $150 million through Acast alone, with net sales revenue skyrocketing by 73%? Independent research studying the preferences of 18000 across the UK, US and Sweden analysed the likeability of ad creative, quality of storytelling, brand preference and other measures shows that 3D podcast ads

By |2022-06-16T13:31:37+01:00June 10th, 2022|From the market, Uncategorized|0 Comments

AdTonos Rocks out at IAB Forum Warsaw

Many thanks to the fantastic organisers behind IAB Forum Warsaw! It was especially encouraging to see ongoing discussions about social and environmental responsibility in marketing, through sessions on carbon footprints as KPIs (led by Spark Foundry’s Małgorzata Hejka, and Zenith’s Agata Szustak), how technology can drive socially responsible marketing (led by Scattered’s Dominik Ryżko) and

By |2022-06-14T15:19:11+01:00June 10th, 2022|News, Uncategorized|0 Comments

Performance Marketing World: Why understanding gaming culture might be the advertiser’s most important quest

Gaming is everywhere these days and it might not look how you think it does, says Paul Cranwell, Vice President Strategic Partnerships at AdTonos… The first thing you need to know about gamers is that we probably shouldn’t really be calling them ‘gamers’. Outdated stereotypes of young men tucked away in dark basements don’t hold

By |2022-06-14T14:51:30+01:00June 6th, 2022|In the media, Uncategorized|0 Comments

MobileMarketing: Tony Moustakelis features as one of the Movers and Shakers in media and marketing companies

AdTonos, run by Radio Net Media which successfully monetises gaming, podcasts, audiobooks, music and radio streams for over 200 recognised publishers across the UK, EU, LATAM and the US, has appointed Tony Moustakelis to support the growing demand in the US. AdTonos’ audience has grown over five times in 2021 and now, achieving over 5

By |2022-06-14T13:36:06+01:00June 1st, 2022|In the media, Uncategorized|0 Comments

Performance Marketing World: Tony Moustakelis features as one of Movers and Shakers in media and marketing companies

AdTonos, run by Radio Net Media which successfully monetises gaming, podcasts, audiobooks, music and radio streams for over 200 recognised publishers across the UK, EU, LATAM and the US, has appointed Tony Moustakelis to support the growing demand in the US. AdTonos’ audience has grown over five times in 2021 and now, achieving over 5

By |2022-06-14T15:36:44+01:00June 1st, 2022|In the media, Uncategorized|0 Comments

Welcome to Spotify Island, a Sound-Driven Space

Paul Smith, SVP of Sales at AdTonos, shares his insights into uncertainties surrounding the final form of the Metaverse and how it's impacting the entertainment, music and audio industries. Despite lingering uncertainties around the metaverse and it’s ‘final form’, the gamification of the entertainment, music, and audio industries is already in full swing: Spotify has

By |2022-06-01T14:26:47+01:00May 26th, 2022|From the market, News, Uncategorized|0 Comments

Advertising Week Europe 2022 on Leadership

It was such a privilege to not only attend Advertising Week Europe, but to deliver a live interview in front of such an amazing audience of advertising professionals, especially after years of restrictions on in-person events! AdTonos’ Digital Marketing Manager, Nida El Amraoui, delivered an inspiring interview about what it takes to be an inclusive

By |2022-05-30T20:10:06+01:00May 20th, 2022|From the market, News, Uncategorized|0 Comments

Campaign: Tony Moustakelis features as one of the Movers and Shakers in media and marketing companies

AdTonos, run by Radio Net Media which successfully monetises gaming, podcasts, audiobooks, music and radio streams for over 200 recognised publishers across the UK, EU, LATAM and the US, has appointed Tony Moustakelis to support the growing demand in the US. AdTonos’ audience has grown over five times in 2021 and now, achieving over 5

By |2022-05-19T12:54:38+01:00May 19th, 2022|In the media, Uncategorized|0 Comments
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