Adtonos
Radio Net Media Ltd
AdTonos | digital audio
AdTonos - Online Audio Advertising Platform -
online audio advertising, digital audio advertising, audio ad insertion, radio commercial insertion, online audio ads, digital audio advertising, advertising network, radio ad solution, web radio advertising, ads, overlay radio ads, in stream commercials, in stream advertising, native audio advertising, digital audio revolution, audio ads replacement, audio pre-roll, audio mid-roll, audio preroll, audio midroll
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digital audio Tag

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"The growth of audio content has been on a constant upward trajectory for the past few years, with the latest push coming from social audio. Slowly but surely, the medium has become an essential element of the media mix for publishers, advertisers, and listeners alike....

"Digital audio advertising revenue grew 13% in 2020 compared to 2019, according to the IAB’s newly issued Internet Advertising Revenue Report, a benchmark annual study conducted by PwC. The larger share of that growth occurred in mobile advertising (+15%); the smaller share belonging to desktop...

Streaming digital audio and podcast advertising has continued to rise, with 69% of media agencies now reporting streaming digital audio advertising is a significant or regular part of their activity and 36% report that podcast advertising is a significant or regular part of their activity....

„Digital audio has benefited from the UK lockdowns. Even with the reduced commuting time likely eating into mobile audio listening, UK listeners still tuned in to digital audio elsewhere and will continue doing so.”, predict the authors in INSIDER INTELLIGENCE and eMarketer report: UK Digital...

Programmatic audio advertising platform, AdTonos has announced the launch of “Audio Sushi” – a new virtual event series featuring contributions from leaders across the digital media space, open to all and kicking off at 11 am GMT on 18th February 2021. As in-person events continue to...

IAB Europe released its ‘Buyer’s Guide to Digital Audio’ to help planners and buyers of media navigate the opportunities that a new world of audio creates for marketers. "Advertisers have always understood the power of audio to connect with audiences both on an emotional level and...

Digital audio has become vital this year during the pandemic — used to inform, entertain, engage, and connect us. More and more people increasingly using technological devices to access the audio, digital audio consumption has increased dramatically over the past few years. IAB UK in cooperation...

One of the main topics of conversations at this year’s Dmexco in Cologne, Germany was the so-called "cookie conundrum". Facing a future without third-party cookie tracking resulting from a mix of GDPR and ad cookie blocking, publishers now take to high-quality first-party ads. Consumer habits are...

Research shows listening is now the second most popular online activity among US adults, beating social media browsing, and preceded only by video. This leads to more media investment, with programmatic audio buying a growing part of the overall picture. Because digital audio is a naturally...