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Digital audio investment analysis – consolidation of audio

In one of their latest articles, ExchangeWire writes about the consolidation in digital audio. You can find there an analysis of the investment within digital audio over the course of the last nine months. It proves that the market has great potential. Investments in companies offering digital audio products totalled $10.84bn (£7.97bn) from the

By |2021-10-21T14:07:42+01:00October 8th, 2021|From the market, News|0 Comments

Numbers and Facts About Audio Content in 2021

"The growth of audio content has been on a constant upward trajectory for the past few years, with the latest push coming from social audio. Slowly but surely, the medium has become an essential element of the media mix for publishers, advertisers, and listeners alike. Audio is the evolution and future of content. Don’t believe

By |2021-10-22T08:45:40+01:00April 19th, 2021|News|0 Comments

Digital Audio Advertising revenue grew 13% in 2020

"Digital audio advertising revenue grew 13% in 2020 compared to 2019, according to the IAB’s newly issued Internet Advertising Revenue Report, a benchmark annual study conducted by PwC. The larger share of that growth occurred in mobile advertising (+15%); the smaller share belonging to desktop audio (+6%)." - informs Rainnews. Learn more.

By |2021-10-22T08:46:35+01:00April 8th, 2021|From the market, News|0 Comments

Steady And Consistent Growth of Streaming Audio And Podcast

Streaming digital audio and podcast advertising has continued to rise, with 69% of media agencies now reporting streaming digital audio advertising is a significant or regular part of their activity and 36% report that podcast advertising is a significant or regular part of their activity.  IAB Australia’s Advertising Audio State of the Nation Report Wave

By |2021-10-22T08:56:12+01:00March 17th, 2021|From the market, News|0 Comments

eMarketer UK Digital Users 2021 report and AdTonos comment

„Digital audio has benefited from the UK lockdowns. Even with the reduced commuting time likely eating into mobile audio listening, UK listeners still tuned in to digital audio elsewhere and will continue doing so.”, predict the authors in INSIDER INTELLIGENCE and eMarketer report: UK Digital Users 2021. They compared pre-and post-pandemic user forecasts for four

By |2021-10-22T08:56:38+01:00February 26th, 2021|From the market, In the media, News|0 Comments

ExchangeWire: AdTonos to Deliver Virtual Event Series

Programmatic audio advertising platform, AdTonos has announced the launch of “Audio Sushi” – a new virtual event series featuring contributions from leaders across the digital media space, open to all and kicking off at 11 am GMT on 18th February 2021. As in-person events continue to remain off-limits, “Audio Sushi” offers an online alternative where

By |2021-10-22T08:57:51+01:00February 11th, 2021|In the media, News|0 Comments

IAB Europe — Buyer’s Guide to Digital Audio

IAB Europe released its ‘Buyer’s Guide to Digital Audio’ to help planners and buyers of media navigate the opportunities that a new world of audio creates for marketers. "Advertisers have always understood the power of audio to connect with audiences both on an emotional level and through the mobile, intimate nature of the medium. But

By |2021-10-10T16:35:07+01:00November 23rd, 2020|From the market, News|0 Comments

Quality and trust, high share of voice, data-driven creative make digital audio highly attractive for advertisers

With characteristics like a high level of consumer trust, control over high-quality content, and a high share of voice, digital audio is a very attractive channel for advertisers. But until now, digital audio has accounted for just 3% of display advertising. With new tools in the programmatic audio space, this is likely to change in

By |2021-10-10T18:13:22+01:00October 24th, 2019|News|0 Comments
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