Small rise in marketers’ optimism on vaccine hope

Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report. - commented Robin Langford, the author of the article "IPA Bellwether: Small rise in marketers’ optimism on vaccine hope", Netimperative, January 21, 2021.