Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report. – commented Robin Langford, the author of the article “IPA Bellwether: Small rise in marketers’ optimism on vaccine hope”, Netimperative, January 21, 2021.

Leading IPA director general Paul Bainsfair to postulate that adland “can dare to ready ourselves for the roaring twenties after all”.

Optimism for a recovery in marketing budgets in the 2021/2022 financial year is growing despite a continued fall in spend during the fourth quarter of 2020.

The latest IPA Bellwether data finds the worsening pandemic and Brexit reality took a toll on marketing budgets during the fourth quarter, but optimism is growing that the sector will bounce back.

Find out more in the article, where you can also read the comment of Katarzyna Bargielska, CMO and Co-Founder at AdTonos.