Transparency is invaluable across the entire programmatic value chain. AdTechs and Martechs need to be able to attribute ad spend, or match ad impressions end-to-end. This is so that they can then carry out accurate financial audits, cost-benefit analyses and establish their marketing strategy's ROI. Stakeholders, investors, and partners expect transparency and honesty regarding ROI
With the Covid-19 pandemic, companies had to adapt to the new reality that will likely continue for months. For some, the "new normal" will mean changes in a lot of areas of business, including advertising. Advertising during a recession As past recessions show, there is a direct link between the state of the economy and
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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71-75 Shelton Street, WC2H 9JQ, London
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adtonos.com
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