13% of radio listening is now on connected devices. In terms of reach, 36 million adults or almost two-thirds of the population aged 15+ are now tuning in to radio via a digitally-enabled platform (DAB, DTV, Online or App) each week. Radio Joint Audience Research (Rajar), charged with measuring UK radio audiences, releases a quarterly
Rajar – the official body measuring radio audiences in the UK – published the results for the second quarter of 2019. Their research shows that digital radio listening is up to 56% of the adult population in the UK. 89% of them tune into a radio station every week, amounting to 1.015bn listening hours. The
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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