Political advertising is transforming significantly, driven by changing media consumption habits and evolving campaign strategies. As campaigns and interest groups gear up for the 2024 election, they are poised to invest record amounts in promoting candidates and causes across various media channels. While linear TV remains a cornerstone of political advertising, there's a notable shift
Wishing our fantastic clients, partners and friends at AdTonos a Happy Easter! 🐰🌷 May this time bring you joy, peace, and prosperity. Let's continue to craft unforgettable audio advertising experiences together! Happy Easter! 🐰🌷🎉 https://youtu.be/LYXumnG3ga8
Our digital audio advertising platform AdTonos introduces Amplifier, a groundbreaking technology born from extensive research aimed at redefining audibility and understanding the profound impact of sound quality on emotional response. Designed to enhance audio ad quality dynamically, Amplifier optimises sound frequencies to overcome device-related limitations, ensuring clear and impactful audio experiences across various platforms. According
In today's digital landscape, podcasts have become a powerful medium for consumers and marketers alike. According to EMARKETER, US listeners will spend an average of 54 minutes daily on podcasts in 2024, which suggests that podcasts offer a unique opportunity to engage with a captivated audience. EMARKETER'S comprehensive guide delves into the top platforms, key
What could Michael Jackson's iconic hit "Thriller" teach us about audio advertising? Surprisingly, quite a bit. Bruce Swedien, the audio engineer behind "Thriller," mixed the song using primary speakers. His rationale was simple yet profound: if the music sounded fantastic on rudimentary speakers, it would captivate listeners on any device, from boomboxes to headphones. This
Every year on March 8th, we celebrate International Women's Day. In European culture, this day is observed on March 8th, while in Tunisia, it is celebrated on August 13th. Legends trace the origins of Women's Day back to ancient Rome, where it was a tribute to the goddess Juno, the protector of women's lives. Women
In the dynamic world of digital advertising, the future of audio is promising, driven by innovation and advanced measurement capabilities. The latest findings from IAB Australia's "Australian Audio State of the Nation Report" shed light on the flourishing digital audio ecosystem, revealing a surge in investment and a shift towards sophisticated targeting and personalisation. Now
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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