The entry of new advertising channels such as Digital Out Of Home (DOOH), podcast and audio programmatic advertising, voice-activated ads, smart devices, and AR/VR not only gives marketers more choices but also provides a more engaging, personalized experience for consumers. Technologies such as artificial intelligence (AI), machine learning (ML) and 5G are going to make
13% of radio listening is now on connected devices. In terms of reach, 36 million adults or almost two-thirds of the population aged 15+ are now tuning in to radio via a digitally-enabled platform (DAB, DTV, Online or App) each week. Radio Joint Audience Research (Rajar), charged with measuring UK radio audiences, releases a quarterly
Radio Net Media Ltd. is running a project called "AdTonos" based on the Support Agreement concluded on November 4, 2019, with Tech-Impact Fund Sp. Z o.o. headquartered in Krakow, Tech-Impact Fund Limited Liability Company ASI sp.k. headquartered in Krakow and the National Center for Research and Development is headquartered in Warsaw. The project is co-financed
"As brands continue to find ways to cut through the clutter to reach customers, some are finding new avenues in audio engagement. Experimentation in sonic logos, branded podcasts, audio augmented reality, and innovation in audio advertising and content are challenging brands to define what they sound like" – we can find out from the annual
With characteristics like a high level of consumer trust, control over high-quality content, and a high share of voice, digital audio is a very attractive channel for advertisers. But until now, digital audio has accounted for just 3% of display advertising. With new tools in the programmatic audio space, this is likely to change in
Speakers and delegates from more than 15 countries attended a conference at the European Parliament in Brussels on Wednesday (9 October) to discuss the future of radio and audio. The event "Audio Revolution: Radio’s future in an age of tech giants" was organised by the Association of European Radios (AER), the voice of commercial radio
At Adform Summit: The Time is Now in Warsaw the speakers raised topics related to the latest trends in advertising, methods of monetization of advertising space and use of data in programmatic. They also talked about the vision of development for the coming years, just like Michal, Adtonos CEO, talked about the power of audio
We are happy to announce our approved status as a registered vendor of the IAB Europe Transparency and Consent Framework (TCF), which confirms that AdTonos/Radio Net Media Ltd. complies with the EU’s GDPR and ePrivacy Directive when processing personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device
One of the main topics of conversations at this year’s Dmexco in Cologne, Germany was the so-called "cookie conundrum". Facing a future without third-party cookie tracking resulting from a mix of GDPR and ad cookie blocking, publishers now take to high-quality first-party ads. Consumer habits are changing, people listening via headphones with the phones already
What a great day for us! We are delighted to confirm AdTonos/Radio Net Media Ltd.’s IAB UK Membership. Find out more.
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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