AdTonos blog
Why Podcast Ads Are Just Getting Started?
Podcasting is no longer a single-format medium. It has evolved into a fluid, multi-format experience that follows listeners across various
UK Surpasses U.S. in Weekly Online Audio Reach
The digital audio revolution is accelerating, and the UK is now at its forefront. According to The Infinite Dial UK
AI in Programmatic Audio: Smarter Targeting, Better Results
In recent years, artificial intelligence (AI) has moved from the periphery to the core of digital advertising, and nowhere is
America’s Audio Habits Reach New Heights
The first quarter of 2025 marked a major milestone for the audio industry in the U.S. Americans are now spending nearly four
Podcast Ads Drive Twice the Audience Impact
Podcasting Power: What the Latest Data Tells Us Podcasting continues to prove its power, not just as a storytelling platform but as one of
Cannes Lions: A One-Second Audio Ad Takes the Grand Prix
At Cannes Lions, the global advertising and communications industry gathers to celebrate the very best in creative work.
From Jingles to Journeys: How Audio Advertising Evolved
In the early 2000s, audio advertising was confined mainly to traditional radio. Brands bought airtime, played catchy jingles
Ad Revenue Growth Ahead: WPP Media Forecasts Resilient Market
In an increasingly unpredictable world, where economic turbulence and political uncertainty have become the norm, advertising remains a
Audio Listening Shaped by Choice and Connectivity
Audio in 2025: Evolving Habits in a World of Infinite Choice As audio content becomes more diverse and accessible than ever, listeners' expectations are shifting.
How Digital Audio Boosts Local Ads
In a world where consumer attention is fragmented across devices, channels, and platforms, local advertisers need effective and efficient solutions. Enter digital audio—a medium that’s
UK Radio Listening Soars Online and on Smart Speakers
The way audiences consume radio is evolving rapidly, and the latest RAJAR (Radio Joint Audience Research) figures for Q1 2025 make that clearer than ever.
Programmatic Advertising: Global Growth Ahead
The global programmatic advertising market is experiencing unprecedented growth, and it’s not slowing down anytime soon. According to a recent report by Persistence Market Research,
Digital Radio: Culture, Connection and Content
As digital media technologies evolve, so does how we consume and engage with radio. What was once limited to traditional FM broadcasting has become a
UK Digital Ad Market Surges Past £35B in 2024
The UK’s digital advertising ecosystem continues to thrive, outpacing the broader economy with double-digit growth, and video and podcast advertising are playing central roles in
