AdTonos blog
Wishing our fantastic partners, clients and friends a Happy Easter!
Wishing our fantastic clients, partners and friends at AdTonos a Happy Easter! 🐰🌷 May this time bring you joy, peace,
Radio+Television Business Report: Audio Ad Tech Innovation, Backed By Neuroscience
Our digital audio advertising platform AdTonos introduces Amplifier, a groundbreaking technology born from extensive research aimed at redefining audibility and
Podcasting Landscape: Platforms, Consumer Insights, Listening Trends
In today's digital landscape, podcasts have become a powerful medium for consumers and marketers alike. According to EMARKETER, US listeners
A Call for Change! “Thriller-Inspired: Amplifier Enhances Audio Ad Quality to Double ROI”
What could Michael Jackson's iconic hit "Thriller" teach us about audio advertising? Surprisingly, quite a bit. Bruce Swedien, the audio
The Podcast is the Star: Adapting Marketing Strategies to the Changing Media Landscape
In one of our previous blog articles, we extensively discussed the Edison Research findings of their annual Infinite Dial study. Today, we will focus
The Strength of Radio Continues to Grow. Radio Advertising Outperforms TV Ads by +12%
Last week, at the Advertising Research Foundation’s AUDIENCExSCIENCE conference, Mediaprobe unveiled a revolutionary study that challenges the conventional
Digital Audio Advertising in the Americas driven by changing consumer preferences
In the ever-evolving advertising landscape, digital audio platforms have become powerful channels for effectively reaching audiences. The Americas,
Backed With Neuroscience, AdTonos Focuses On Audio Quality Fixes To Improve Ad ROI
InsideRadio speaks about our gad-tech innovation, Amplifier, which aims to revolutionise ad quality across various audio formats and
Insights from ‘Thriller’ and the Pursuit of Higher Audibility Standards
Embark on a journey to revolutionise audio advertising by drawing inspiration from the legendary sound engineering of Michael Jackson's 'Thriller'. AdTonos and CEO Michal Marcinik
Rethinking Audibility in Advertising: Insights from MediaLeader’s Analysis
In a recent article published by MediaLeader on February 27, 2024, Ella Sagar explores the unexpected correlation between Michael Jackson's iconic song "Thriller" and the
The Power of Radio in Political Campaigns: Insights from the Nielsen Study
According to the latest Nielsen report, Radio Is The Answer to political campaign reach. Staying ahead of the curve is essential in today's dynamic political
Unlocking Growth: AM/FM Radio Drives Average Website Traffic Increase of 14%
Over five years, from 2019 to 2023, the Cumulus Media | Westwood One Audio Active Group® teamed up with LeadsRx, a renowned authority in measuring
RAB and Borrell Report. Radio’s Digital Surge: A Look into the Future of Advertising
In the ever-evolving advertising landscape, digital platforms continue to reshape the industry. Recent data reveals a significant shift in radio advertising, with digital revenue soaring
Celebrating the Legacy and Future of Radio: World Radio Day 2024
On February 13th, we celebrate World Radio Day. The UNESCO General Conference officially declared World Radio Day (WRD) during its 36th session in 2011 and