AdTonos blog
The Hottest Holiday Season for Marketers: Trends and Strategies to Boost Campaigns
This year, not only is the temperature breaking records, but holiday marketing is heating up as well. From political events
The Rise of AI in Programmatic Advertising: A Passing Trend or an Essential Game-Changer?
Artificial intelligence is revolutionising the entire digital advertising ecosystem, and programmatic advertising is no exception. Roman Vrublivskyi, CEO of SmartHub
Maximize Your Back-to-School Marketing with the Power of Audio Advertising!
As brands gear up for the back-to-school season, audio advertising emerges as a powerful tool to reach and engage consumers.
The Future of Digital Advertising: What do programmatic and audio programmatic?
Programmatic Advertising: Transforming the Digital Advertising Landscape According to a Statista report, in 2023, the digital advertising industry in India
Programmatic Media Buy: The Power of Emerging Channels
In the ever-evolving advertising world, connecting with consumers across various channels is crucial to staying relevant and impactful. While many marketers are familiar with
The Dominance of Radio in the US: Insights from Nielsen’s Report
New data reveals a fascinating trend in audio consumption: the average American spends an impressive 4 hours and
Harnessing the Power of Audio Advertising: Embrace the Influence of Spoken Words
Advertising is entering a new era, with audio advertising emerging as a dynamic way for brands to engage
The Future of Programmatic in 2024: Brand Safety Takes Center Stage
As we look ahead to 2024, programmatic advertising is poised for significant shifts. The latest “Future of Programmatic
Women Sports Fans in the US: A Growing Audience in the Audio Space
In a recent blog post, we discussed how the rising popularity of fútbol and women's sports offers a valuable opportunity for advertisers. By leveraging platforms
Google Opts for User-Controlled Cookie Management Instead of Phasing Out Third-Party Cookies
To have one's cake and eat it too, Google is revising its strategy by introducing user-controlled cookie management instead of phasing Out third-party cookies. Google
Audio Dominates: 36% of Weekly Listeners Favor Audio-Only Podcasts Over Video
Despite the rising interest in video podcasts, Cumulus Media and Signal Hill Insights' latest Podcast Download survey reveals that only 9% of the podcast audience
The Rising Tide of Fútbol and Women’s Sports: A Golden Opportunity for Advertisers
The fútbol craze has taken the U.S. by storm, with events like the CONMEBOL Copa America and Leagues Cup building excitement for the 2026 FIFA
Global marketers are 10X more likely to predict an increase in ad spend on podcasts
A recent survey by Acast and Attest reveals that podcasting offers significant growth opportunities for global marketers. It showcases its potential to reach untapped audiences
The Rise of Women’s Sports: A Game-Changer in Audio Content According Nielsen
In recent years, there has been a noticeable surge in the popularity of women's sports, prompting Nielsen to suggest that it may be the best
