AdTonos blog
Rethinking Audibility in Advertising: Insights from MediaLeader’s Analysis
In a recent article published by MediaLeader on February 27, 2024, Ella Sagar explores the unexpected correlation between Michael Jackson's
The Power of Radio in Political Campaigns: Insights from the Nielsen Study
According to the latest Nielsen report, Radio Is The Answer to political campaign reach. Staying ahead of the curve is
Unlocking Growth: AM/FM Radio Drives Average Website Traffic Increase of 14%
Over five years, from 2019 to 2023, the Cumulus Media | Westwood One Audio Active Group® teamed up with LeadsRx,
RAB and Borrell Report. Radio’s Digital Surge: A Look into the Future of Advertising
In the ever-evolving advertising landscape, digital platforms continue to reshape the industry. Recent data reveals a significant shift in radio
Online Audio and Podcast Listening Hits to New Heights: Insights from The Infinite Dial®
The latest findings from Edison Research's annual "Infinite Dial" survey for 2024 reveal a remarkable surge in podcast consumption across the United States. Supported
Radio+Television Business Report: Audio Ad Tech Innovation, Backed By Neuroscience
Our digital audio advertising platform AdTonos introduces Amplifier, a groundbreaking technology born from extensive research aimed at redefining
Podcasting Landscape: Platforms, Consumer Insights, Listening Trends
In today's digital landscape, podcasts have become a powerful medium for consumers and marketers alike. According to EMARKETER,
A Call for Change! “Thriller-Inspired: Amplifier Enhances Audio Ad Quality to Double ROI”
What could Michael Jackson's iconic hit "Thriller" teach us about audio advertising? Surprisingly, quite a bit. Bruce Swedien,
Podcasting’s Future: Unveiling the Potential of Programmatic Advertising
In the dynamic digital advertising landscape, podcasting has emerged as a powerhouse, steadily gaining a significant share of listeners' time. Edison Research's Share of Ear
Charting the Future of Audio: Navigating Technological Transformations
As technology advances at an unprecedented pace, the audio world is undergoing a transformative revolution. It's not merely about what we hear but how we
Shaping the Soundscape: Programmatic Shifts in Audio Ad Buys for 2024
As we step into 2024, the audio advertising landscape is poised for significant transformations, with programmatic audio buying taking center stage. Anticipated trends align with
The Evolving Landscape of Audio Advertising in 2024: Embracing the Digital Paradigm
The dawn of 2024 is poised to usher in transformative changes within the broadcast and digital audio industry. Experts and idnustry leaders are foreseeing pivotal
Contextual Advertising in 2024: Embracing a Privacy-First Era and AI-Powered Transformation
The realm of digital marketing is on the cusp of a major transformation, with contextual advertising projected to play a pivotal role in reshaping the