AdTonos blog
From Airwaves to Clicks: Radio’s Digital Impact
New Study Proves Audio’s Influence Beyond the Airwaves In a media landscape saturated with digital noise and AI-generated content, a
Audio Advertising Drives Reach, Engagement, and Conversions
Audio advertising is emerging as a powerful tool for brands looking to drive demand conversion. With its ability to reach
Triple the Volume: Women Amplify Podcasting
It’s official—women are making waves in the world of audio, and the numbers speak for themselves. According to The Women’s
Booming Growth and Future Potential for Audio Advertising
The latest IAB Internet Advertising Revenue Report for 2024, developed in partnership with PwC, has landed—and the numbers are singing
Ad Revenue Growth Ahead: WPP Media Forecasts Resilient Market
In an increasingly unpredictable world, where economic turbulence and political uncertainty have become the norm, advertising remains a resilient pillar of global commerce. According
UK Radio Listening Soars Online and on Smart Speakers
The way audiences consume radio is evolving rapidly, and the latest RAJAR (Radio Joint Audience Research) figures for
Programmatic Advertising: Global Growth Ahead
The global programmatic advertising market is experiencing unprecedented growth, and it’s not slowing down anytime soon. According to
Digital Radio: Culture, Connection and Content
As digital media technologies evolve, so does how we consume and engage with radio. What was once limited
Podcasting Now Rivals TV: The Shift from Niche to Mass Media
Last week, Edison Research released its annual Infinite Dial 2025 report, highlighting how podcasting has officially transitioned from a niche format to a mass-reach media
The Audio Advantage: Why Advertisers Should Tune In
As audio consumption continues to grow, advertisers have a unique opportunity to leverage commercial audio to enhance their marketing efforts. Audio advertising offers distinct advantages
Audio in the UK: A Booming Market with Endless Potential
The UK commercial audio market is thriving like never before, capturing a growing audience and attracting increasing investment from advertisers. The industry is witnessing unprecedented
Online Audio Listening Hits Record Highs in the U.S.
The Infinite Dial, the longest-running survey of digital media consumer behaviour in the U.S., has once again provided a comprehensive look at how Americans engage
The Future of Programmatic Advertising: Market Predictions
Programmatic advertising is evolving unprecedentedly, driven by advancements in ad tech, privacy regulations, and shifting consumer behaviours. As we move into 2025, advertisers must prepare
Ads at the Speed of Sound: Audio Advertising Advantage
The UK commercial audio landscape is evolving rapidly, offering advertisers an unprecedented opportunity to connect with audiences. Driven by digital innovation, the sector is experiencing