AdTonos blog
Booming Growth and Future Potential for Audio Advertising
The latest IAB Internet Advertising Revenue Report for 2024, developed in partnership with PwC, has landed—and the numbers are singing
How Audio Programmatic is Transforming Brand Engagement
In an era where brands compete for consumer attention across multiple digital channels, audio programmatic advertising is emerging as a
How to Create the Best Multi-Platform Audio Campaign
In the ever-evolving world of digital marketing, audio advertising is emerging as a powerful tool for reaching audiences across various
Happy Easter from the AdTonos Team!
Happy Easter from the AdTonos team! 🐣 Wishing you a joyful and relaxing holiday filled with good vibes, sunshine, and
Ad Revenue Growth Ahead: WPP Media Forecasts Resilient Market
In an increasingly unpredictable world, where economic turbulence and political uncertainty have become the norm, advertising remains a resilient pillar of global commerce. According
Digital Radio: Culture, Connection and Content
As digital media technologies evolve, so does how we consume and engage with radio. What was once limited
UK Digital Ad Market Surges Past £35B in 2024
The UK’s digital advertising ecosystem continues to thrive, outpacing the broader economy with double-digit growth, and video and
Radio Still Works – And It’s Driving Real Action
In an age where marketers often chase the newest digital trends, it’s easy to overlook one of the
Ads at the Speed of Sound: Audio Advertising Advantage
The UK commercial audio landscape is evolving rapidly, offering advertisers an unprecedented opportunity to connect with audiences. Driven by digital innovation, the sector is experiencing
How AI and Personalisation Are Shaping the Future of Audio Ads
In a world dominated by visual advertising, audio is proving to be a powerful and engaging medium. From podcasts to smart speakers and programmatic radio,
Making Audio Advertising Accessible for Advertisers
Audio advertising is rapidly becoming a crucial part of the marketing mix, allowing brands to reach engaged audiences across radio, podcasts, streaming services, and smart
Sonic Branding: How Sound is Shaping Brand Identity
In an era where brands compete for attention across multiple touchpoints, sound has emerged as a powerful tool for emotional connection and brand recognition. From
AI at the Microphone: Is It The Voice of the Future?
The digital audio landscape is experiencing a rapid transformation. With the growing popularity of podcasts, audiobooks, and audio dramas, technology is reshaping how audio content
New UK Audio Listening Trends: RAJAR & MIDAS Insights
As digital audio continues to grow in popularity, understanding how audiences consume audio content is crucial for broadcasters, advertisers, and content creators. Audio listening in
