AdTonos blog
How Audio Programmatic is Transforming Brand Engagement
In an era where brands compete for consumer attention across multiple digital channels, audio programmatic advertising is emerging as a
How to Create the Best Multi-Platform Audio Campaign
In the ever-evolving world of digital marketing, audio advertising is emerging as a powerful tool for reaching audiences across various
Happy Easter from the AdTonos Team!
Happy Easter from the AdTonos team! đŁ Wishing you a joyful and relaxing holiday filled with good vibes, sunshine, and
Podcast Fans Are Music Superfans â Why This Matters?
Podcasts havenât just entered the entertainment arenaâtheyâve taken centre stage. Once considered niche, they have become a mainstream media staple,
Podcast Advertising: Where Attention Meets Trust
As the digital advertising landscape continues to evolve, podcasting stands out as a unique medium: one where both attention and trust converge. The latest
UK Digital Ad Market Surges Past ÂŁ35B in 2024
The UKâs digital advertising ecosystem continues to thrive, outpacing the broader economy with double-digit growth, and video and
Radio Still Works – And Itâs Driving Real Action
In an age where marketers often chase the newest digital trends, itâs easy to overlook one of the
The Future of Digital Marketing: U.S. Digital Economy Hits $4.9 T
At AdTonos, we usually spotlight trends in programmatic audio and audio advertising. But today, weâre turning our attention
How AI and Personalisation Are Shaping the Future of Audio Ads
In a world dominated by visual advertising, audio is proving to be a powerful and engaging medium. From podcasts to smart speakers and programmatic radio,
Making Audio Advertising Accessible for Advertisers
Audio advertising is rapidly becoming a crucial part of the marketing mix, allowing brands to reach engaged audiences across radio, podcasts, streaming services, and smart
Sonic Branding: How Sound is Shaping Brand Identity
In an era where brands compete for attention across multiple touchpoints, sound has emerged as a powerful tool for emotional connection and brand recognition. From
AI at the Microphone: Is It The Voice of the Future?
The digital audio landscape is experiencing a rapid transformation. With the growing popularity of podcasts, audiobooks, and audio dramas, technology is reshaping how audio content
New UK Audio Listening Trends: RAJAR & MIDAS Insights
As digital audio continues to grow in popularity, understanding how audiences consume audio content is crucial for broadcasters, advertisers, and content creators. Audio listening in
Harnessing the Impact of Omnichannel Podcast Advertising
Podcasts have evolved beyond simple audio showsâthey have become multimedia empires spanning various facets of media and entertainment. Inspired by their highly engaged and loyal
