AdTonos blog
The Podcasting Boom: Global Advertising Opportunities
Over the past decade, podcasting has evolved from a niche medium into a mainstream entertainment and information powerhouse. What started
The Impact of Audio in the Advertising Media Mix
In today’s content-saturated world, brands and creators must find innovative ways to stand out and engage with audiences. While video
Record-Breaking Audio Listening Trends in the US
The final quarter of 2024 marked a significant milestone for audio consumption in the U.S., accounting for nearly 20% of
World Radio Day 2025: Radio’s Role in Climate Awareness
World Radio Day, celebrated every year on February 13, was established by UNESCO in 2011 to recognize the importance of
The Power of Curation in Programmatic Advertising
Why Marketers Need to Rethink Their Approach The traditional approach to programmatic ad buying, which relies heavily on third-party data within demand-side platforms (DSPs),
How AI and Personalisation Are Shaping the Future of Audio Ads
In a world dominated by visual advertising, audio is proving to be a powerful and engaging medium. From
Making Audio Advertising Accessible for Advertisers
Audio advertising is rapidly becoming a crucial part of the marketing mix, allowing brands to reach engaged audiences
Sonic Branding: How Sound is Shaping Brand Identity
In an era where brands compete for attention across multiple touchpoints, sound has emerged as a powerful tool
Young Audiences Choose Audio Over Social Media
Side hustles, women’s sports, and US teens rethinking college are among the major consumer trends to watch in 2025. GWI’s annual Connecting the Dots report
The ad industry wraps up 2024 with record-breaking results
The advertising industry closes 2024 with outstanding results and excellent prospects for the future. GroupM, WPP’s media investment group, has unveiled its much-anticipated "This Year
Magna Forecast: Digital Audio’s Unstoppable Growth
A Journey Towards the Trillion-Dollar Ad Market As we approach the close of 2024, MAGNA’s latest Global Ad Forecast highlights a remarkable year for the
Global Ad Revenue Tops $1 Trillion in 2024
Global Ad Revenue Hits Historic $1 Trillion Milestone in 2024: What It Means for the Industry The global advertising industry has hit a monumental benchmark,
Listeners Act After Hearing a Podcast Ad
57% of Listeners Act After Hearing a Podcast Ad: What This Means for Your Brand Strategy Podcasts have become more than just a form of
Why Authentic Audio Ads Outperform Visuals
The Secret to Engaging Listeners with Sound In today’s crowded media landscape, capturing attention requires more than just clever visuals or flashy designs. According to
