From the market

At Cannes Lions, the global advertising and communications industry gathers to celebrate the very best in creative work. It's a meeting point for groundbreaking ideas, industry-shaping insights, and inspiration from every corner of the marketing world. Over a week, attendees can expect unparalleled networking opportunities, top-tier learning experiences, and the prestigious Awards that set the

In the early 2000s, audio advertising was confined mainly to traditional radio. Brands bought airtime, played catchy jingles or 30-second spots, and hoped their message landed during the morning commute. But then came the digital revolution — and with it, a seismic shift in how, where, and when we consume audio. Today, audio advertising is

In an increasingly unpredictable world, where economic turbulence and political uncertainty have become the norm, advertising remains a resilient pillar of global commerce. According to WPP Media Group’s 2025 Global Midyear This Year, Next Year forecast, the international advertising industry is on a stable growth trajectory, albeit slightly tempered compared to earlier predictions. Source: WPP

As the digital advertising landscape continues to evolve, podcasting stands out as a unique medium: one where both attention and trust converge. The latest findings from The Advertising Landscape 2025 – Part Two by Sounds Profitable, presented by Tom Webster, reaffirm podcasting’s unique position as a high-impact, high-trust environment for advertisers. This landmark study is

Podcasting is no longer a single-format medium. It has evolved into a fluid, multi-format experience that follows listeners across various contexts, platforms, and moments in their lives. And with that evolution, podcast advertising has entered a new era—one that’s smarter, more targeted, and more effective than ever before. At AdTonos, we’re proud to be at

The digital audio revolution is accelerating, and the UK is now at its forefront. According to The Infinite Dial UK 2025 report, produced by Edison Research, sponsored by SiriusXM Media and AdSwizz, online listening habits in the UK have reached record levels, surpassing even the U.S. in key areas. UK Surpasses U.S. in Weekly Online

In recent years, artificial intelligence (AI) has moved from the periphery to the core of digital advertising, and nowhere is its impact more profound than in programmatic and audio advertising. As AI reshapes how we target, deliver, and optimise campaigns, advertisers and publishers are rethinking what’s possible. More innovative, Faster, More Efficient Programmatic advertising was

The first quarter of 2025 marked a major milestone for the audio industry in the U.S. Americans are now spending nearly four hours a day with audio content. According to Edison Research’s Share of Ear® and Nielsen data, daily audio consumption hit an average of 3 hours and 54 minutes, spanning radio, podcasts, streaming music, and satellite radio. It’s a clear

In a groundbreaking move for digital audio advertising, AdTonos has joined forces with NumberEight to revolutionise targeted advertising in podcasts and mobile audio. This partnership combines NumberEight's ID-less data tech with AdTonos' global audio reach to deliver engaging, privacy-safe campaigns across today's fragmented media landscape. Solving Today's Audio Advertising Challenges The audio advertising industry has

Audio in 2025: Evolving Habits in a World of Infinite Choice As audio content becomes more diverse and accessible than ever, listeners' expectations are shifting. From once being limited to live radio and physical media like vinyl or CDs, today’s audiences enjoy an endless stream of personalised playlists, niche podcasts, and curated radio across multiple