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In the ever-evolving marketing landscape, staying ahead of the curve is crucial for success. In collaboration with Amazon Ads, Edison Research has unveiled five compelling "megatrends" in the audio marketing space that are set to play a pivotal role in 2024 and beyond. These trends shed light on the remarkable rise of audio consumption and

If you're well-versed in programmatic advertising, you're likely familiar with its automated buying methods across digital platforms. But what about the dynamic realm of programmatic advertising within the audio space? In this blog post, we'll deeply dive into the complexities of programmatic advertising, its benefits, challenges, and the evolving landscape of audio programmatic advertising. Understanding

On November 7, we commemorate National Programmatic Advertising Day, a celebration of the remarkable journey programmatic advertising has undergone. This day offers a moment to reflect on how advertising has transformed and where it's headed, especially in programmatic advertising. Today, we dive into the evolution of programmatic advertising and its current state. The Evolution of

In the dynamic marketing realm, International Marketing Day is an occasion to reflect on the evolving landscape and the innovative strategies employed by Chief Marketing Officers (CMOs) around the globe. Amidst the sea of challenges and opportunities, CMOs are turning to generative AI to enhance their creativity and connect with audiences in profound ways. A

Black Week, a bustling shopping phenomenon, unveils a golden opportunity for businesses to skyrocket their sales and captivate consumer interest. Among a myriad of marketing tactics, audio advertising emerges as a compelling strategy to break through the noise. Explore the realm of audio advertising strategies alongside AdTonos and discover the key to seizing the Black

In the dynamic world of advertising, understanding what truly drives the effectiveness of your campaigns is paramount. The "Listen Up" study, led by Andrew Tindall in collaboration with System1 and Radiocentre, delves deep into the heart of radio advertising. In our previous article, we shared three key takeaways that shed light on the power of

In the ever-evolving advertising world, finding innovative ways to engage audiences and boost brand success is a constant challenge. But what if we told you that the secret to capturing consumers' hearts and minds lies in something as simple as sound? That's right; digital audio advertising is on the rise, and the impact of audio

In the dynamic world of digital marketing, podcast advertising has emerged as a powerful channel to engage audiences and drive brand success. With millions of listeners tuning in to their favourite podcasts daily, it's no wonder that advertisers are eager to leverage this medium. However, creating an impactful advertising campaign in podcasts requires a thoughtful