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Key Takeaways from Gaming Spotlight 2023: Insights into the Evolving Gaming Market

November heralds the commencement of International Games Month, a dedicated period to pay tribute to the global gaming community and bring together gamers of all ages and backgrounds who share a common passion for interactive entertainment. It is a fantastic opportunity to gather with friends, family, or strangers for friendly competition. Whether your preferences lean

By |2023-12-07T21:18:02+00:00November 29th, 2023|in-game advertising|Comments Off on Key Takeaways from Gaming Spotlight 2023: Insights into the Evolving Gaming Market

Exploring the Potential of Mobile Game and Audio Advertising in International Games Month

International Games Month celebrates the global gaming community, bringing gamers of all ages and backgrounds together to enjoy the world of interactive entertainment. International Games Month is a global endeavour spearheaded by dedicated volunteers aiming to rekindle a sense of community through libraries. This initiative emphasises the manifold benefits of games, encompassing educational, recreational, and

By |2023-11-22T20:11:00+00:00November 14th, 2023|in-game advertising, News|Comments Off on Exploring the Potential of Mobile Game and Audio Advertising in International Games Month

Global Gaming Revolution: Insights into the Expanding World of Gamers

Welcome to Game Month, where we celebrate the thriving and evolving landscape of gaming! Gaming has transitioned from a niche hobby to a powerhouse in the entertainment industry. Its current valuation of $385 billion is just the beginning, poised to soar beyond $522 billion by 2027. Let's journey through the latest insights illuminating gamers' expansive

By |2023-11-22T19:36:36+00:00November 2nd, 2023|From the market, in-game advertising, News|Comments Off on Global Gaming Revolution: Insights into the Expanding World of Gamers

Level Up Your Advertising: Programmatic Media Buying in Mobile Gaming

The mobile gaming industry has experienced a meteoric rise over the last decade, transforming from a niche market into a global powerhouse. According to Statista, the Mobile Games market is set to achieve substantial revenue, with a projected value of US$173.60 billion in 2023. This growth is anticipated to continue, showing an annual growth rate

By |2023-10-17T14:50:11+01:00October 17th, 2023|in-game advertising|Comments Off on Level Up Your Advertising: Programmatic Media Buying in Mobile Gaming
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