It was easy already Although honestly, it's never easy for marketers. The pandemic has left its mark on us and the whole economic system, and we will continue to experience its aftereffects for years to come. As we look to 2023 in these times of economic upheaval, geopolitical risk, and climate change, it always means
2022 went by incredibly fast but we couldn’t be more proud of our team AdTonos who attended as well as exhibited at 29 events, and organised plenty of networking opportunities including our fantastic YoursTruly Product Launch! We spent 2022 travelling all over the world and here are some of our highlights: The one and
YoursTruly Product Launch Event Earlier this year we hosted a fantastic event to celebrate our YoursTruly Product Launch! Over 80 guests joined us on a journey to the future of digital audio advertising in Canary Wharf's East Wintergarden. It was a wonderful celebration of our interactive voice solution YoursTruly and our guests had the
Why successful campaigns require a multi-sensory approach What makes a campaign newsworthy? This is the question marketing teams are always breaking their backs trying to figure out. A campaign that makes headlines, reaches millions, and inspires worldwide engagement—that’s the dream. Oftentimes, what’s new is generally considered to be what’s exciting. This translates into constantly trying
Written by Paul Smith, SVP of Commercial, AdTonos This past Halloween, we explored the importance of audio when it comes to inspiring dread and, specifically, how horror films use sound to create an atmosphere of fear, tension, and apprehension. Sound has the power to make us feel: if we consider the range of audio media available to
Written by Paul Smith, SVP of Commercial, AdTonos The tagline for Ridley Scott’s Alien, as the title recalls, is: “In space, no one can hear you scream.” It’s one that implies isolation, and moreover, persecution without the hope of salvation. But if you’ve ever turned off the sound of a horror film – perhaps in the
Written by Paul Smith, SVP of Commercial, AdTonos Chances are, if you’re in the advertising business, you may have heard of ‘the attention economy’ (you might have heard of it even if you’re not). The concept in itself isn’t new – the term was coined in a 1971 paper by psychologist and economist Herbert A. Simon –
Written by Paul Smith, SVP of Commercial, AdTonos If the term “sonic branding” sounds new to you, the practice behind it definitely won’t. Many of the world’s biggest brands have their own sonic identity, from McDonalds to Netflix, and if you’re Mastercard, you’ve got a whole catalogue and album under your name. It’s the jingle, the quip,
Next in our series of 'AudioSushi' events: On Thursday the 28th of July, AdTonos successfully hosted its latest in-person ‘AudioSushi’ event at Jin Bo Law rooftop bar, boasting gorgeous views of the city skyline. ‘AudioSushi’ offers an exclusive space where marketers, advertisers and agencies can come together and explore the fast-growing opportunities of the modern
Paul Smith, AdTonos’ SVP of Sales, shares his thoughts on introducing Alexa’s most recent feature: a voice assistant that can imitate/reproduce a specific human voice. Amazon has once again pushed the boundaries of technology – and of social and cultural norms. At the annual Re:Mars conference, held in Las Vegas, senior vice president and head scientist
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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