Listening habits are changing as we have access to new tech and devices. According to research by Rajar Midas, these differ considerably according to demographics, which is a useful hint to advertisers targeting different age groups with digital audio ads. For example, the average share for on-demand audio via smartphones and mobile phones is highest
Only, we’ll now call it voice commerce. This year’s CES in January 2019 was deemed the year of voice. Since then, research has repeatedly shown this might well be true, and not just another buzzword. According to the latest consumer survey by Adobe Digital Insights (ADI), consumers are now starting to buy things using their
Paul Cocks, EMEA product strategy lead, Google, shares the experience of an advertising campaign using audio ads. "We ran a campaign with Nestle and Zenith last year to test the effectiveness of this where we used all three and looked at the incremental reach on display and video by themselves versus display, video and audio bundled
Most brands today focus on visual branding without questioning their spending on visuals. But so far, the sound has been mostly neglected. Until now. Online music streaming services, podcast platforms, or even smartphones have made listening to the activity people do more of, and voice-activated assistants are taking that trend to commerce and actual sales.
Audio is by no means a novelty. But with the rise in popularity of podcasts, online music streams, and voice-activated technology, it looks like it’s going to be THE channel everyone talks about this year. According to The Drum, we can expect several audio trends marketers should watch for: Radio has seen a huge comeback,
We live in the age of the connected consumer – which means consumers today expect streamlined, consistent brand and buying experiences across online and offline channels. Digital audio is seen as an increasingly important element of this puzzle, with highly targeted programmatic audio ads helping create that experience for the consumer. Studies show that there’s
In a new a16z podcast, Marc Andreessen, one of the company’s co-founders shared his predictions on what’s going to happen in tech this year. One of the biggest ones was digital audio. Andreessen acknowledged the efficiency and effectiveness of digital audio that’s now being used by people everywhere, doing all kinds of things – like
https://www.youtube.com/watch?v=l0r9lk4Q0Rg&t=3s The Radio Net Media Ltd., which provides AdTonos – programmatic audio advertising solution for radio stations, proudly announced that has been accepted to The Global Entrepreneur Programme (GEP) ran by the Department for International Trade in the UK. The Global Entrepreneur Programme (GEP) is a mentoring programme for globally-minded entrepreneurs, which aims
Exchange Wire has asked hundreds of industry thought leaders what they believe 2019 will hold for the digital advertising industry and recently published an article to cover the audio advertising industry. One of the best quotes are from James Welch, Lead Consultant, Orchestra, who says: "Some say 2019 will be the year of AR, VR, ML, AI,
MADFest is one of the most famous and significant events for the online advertising industry. This year the gig took place in Old Truman Brewery, one of the most recognizable event spots on London's map. And this year the event was accompanied by a Measurably Daring startups competition and there were 15 selected from all
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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